Fictitious Company Business Plan

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Pan Pacific Marketing Consultants

Business Plan

Contents

Executive Summary …………………………………………………3
Objectives …………………………..………………………………..3 Mission ………………………………….…………………………….3
Critical Success Factors …………………………………………….4 Internal Factors ………………………..…………………………….4 External (Business Environment) Factors ………….……………..4 Company Summary ………………...……………………………….5
Services …...………………………………………………………….5 Competitive Comparison ……………………………………..…….5 Sales Literature ………………………..…………………………….6 Sourcing …………………………………………………..………….6 Market Analysis Summary …….……………………………………6

Market Segmentation ……………………………………………….6
Target Market Segmentation Strategy…………………………….6 Competition and Buying Patterns ……………………….…………7 Strategy and Implementation Summary ……………….………….7 Competitive Edge ………..…………………………………………..7 Sales Strategy …………….…………………………………………8 Sales Forecast ……………………………………………….………8 Milestones ……………………………………………...…………….8 Management Summary ……..………………………………………8

Personnel Plans …………………………………………..…………8 Works Cited ………………………………..…………………………9

Executive Summary

Pan Pacific Marketing Consultants aims to provide marketing services to targeted business environments in Indonesia, Asia, and the west Pacific region. This plan seeks to generate a significant increase in company sales and profits from the delivery of retainer consulting, project consulting, market research and industrial analysis, feasibility studies, and strategic analysis and reporting services, compared to the preceding year.

The highlights of this plan are the targets: gross margin and sales-revenue. The goal is to double the gross margin within three years.

This business plan has been created on the basis of five years of market research, which spanned January 2001 through December of 2006. Data conclude the size and growth of the market and geographical segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to continue in this trend for the next five years. Pan Pacific Marketing Consultants feels that it is able to fill the hole in the marketing niche, and will benefit from operations beginning in January, 2007.

Objectives

Pan Pacific Marketing Consultants' objectives are to make an equal and fair profit in the business-to-business (B2B) and business-to-consumer (B2C) marketing services industry.

Mission

Pan Pacific Marketing Consultants offers companies, government institutions, non-government organizations (NGO), and individuals reliable, high-quality, and cost-effective consulting services for various purposes. Our services include business development, market development, market intelligence, industrial sectors analysis, and channel development on a global scale, as well as sales assistance for global companies in the Indonesian market.

The situation in Indonesia is currently characterized by the facts that times are tough, investment appetites are low, industries are cutting costs, and budgets are being slashed. Fully aware of this situation, Pan Pacific Marketing Consultants, after completing a five year research study, has come to the conclusion that its potential clients would be interested in doing things in a smarter way, with good support of reliable and efficient market intelligence. Pan Pacific Marketing Consultants believes that it can provide both solutions and value creations to its clients. Its senior executive consultants have been working with some reputable U.S.-based global companies for more than 14 years, and have extensive knowledge of Indonesian, Asian, and Pacific business environments.

Critical Success Factors

There are two keys to success that Pan Pacific Marketing Consultants is focused on. These are broadly characterized as Internal and External Factors, and are explained in more detail in the following two sections.

Internal Factors

The company feels that it controls its own success through some basic internal factors....
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