Market Research on Airtel

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A STUDY ON
Brand Awareness
With reference to
“AIRTEL”
VISAKHAPATNAM

Project report submitted to Andhra University, Visakhapatnam in partial Fulfillment for the Award of the Degree in

MASTER OF BUSINESS ADMINISTRATION

By
Regd.No.
Under the esteemed guidance of

Project Guide

[pic]

DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES
ANDHRA UNIVERSITY CAMPUS
VIZIANAGARAM

(2007-2009)

CERTIFICATE

This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL, Vishakapatnam is a bonafide work done by with Regd.No: under my guidance and supervision during May to June 2008. This project is submitted to ANDHRA UNIVERSITY in partial fulfillment of the award of degree of MASTER OF BUSINESS ADMINISTRATION.

Date: ()

Place: Vizianagaram Project Guide

DECLARATION

I here by declare that this project report entitled “BRAND AWARENESS” with reference to “AIRTEL, VISHAKAPATNAM” has been prepared by me during the year 2008 in the month of June and July is partial fulfillment of the requirement for the award of Degree of MASTER OF BUSINESS ADMINISTRATION of ANDHRA UNIVERSITY.

I also declare that this project is a result of my own effort and that it has not been submitted to any other university for the award of any Degree or Diploma.

CONTENTS

CHAPTER-I
➢ Introduction
➢ Need for the Study
➢ Objectives of the Study
➢ Methodology
➢ Limitations of the Study

CHAPTER-II

➢ Industrial profile
➢ Company profile

CHAPTER-III

➢ Theoretical framework

CHAPTER-IV

➢ Analysis of study

CHAPTER-V

➢ Summary
➢ Findings
➢ Suggestions

➢ Questionnaire
➢ Bibliography

Glossary

CHAPTER-I

• Introduction
• Need for the Study
• Objectives of the Study • Methodology
• Limitations of the Study

INTRODUCTION

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.

In a most simple and non-technical language, marketing may be explained as a business function entrusted with the criterion and satisfaction of customers to achieve the aims of business itself in popular usage, the term "marketing" refers to the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning. It can be divided into four sections. Often called the "four Ps'". They are:

Product - The product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.

Pricing – This refers to the process of setting a price for a product, including discounts.

Promotion -- This includes advertising, sales promotion, publicity, and persona! Selling. And refers to the various methods of promoting the product, brand or company.

NEED FOR THE STUDY

The study was conducted to know the brand awareness regarding Airtel cellular providers from the customers of different cellular service providers. He study totally revolves around the opinions and feed back from the users. An opinion survey with the help of questionnaire was conducted to know the users' view on the services provided by Airtel with...
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