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Market Research on Airtel

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Market Research on Airtel
A STUDY ON
Brand Awareness
With reference to
“AIRTEL”
VISAKHAPATNAM

Project report submitted to Andhra University, Visakhapatnam in partial
Fulfillment for the Award of the Degree in

MASTER OF BUSINESS ADMINISTRATION

By
Regd.No.
Under the esteemed guidance of

Project Guide

[pic]

DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES
ANDHRA UNIVERSITY CAMPUS
VIZIANAGARAM

(2007-2009)

CERTIFICATE

This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL, Vishakapatnam is a bonafide work done by with Regd.No: under my guidance and supervision during May to June 2008. This project is submitted to ANDHRA UNIVERSITY in partial fulfillment of the award of degree of MASTER OF BUSINESS ADMINISTRATION.

Date: ()

Place: Vizianagaram Project Guide

DECLARATION

I here by declare that this project report entitled “BRAND AWARENESS” with reference to “AIRTEL, VISHAKAPATNAM” has been prepared by me during the year 2008 in the month of June and July is partial fulfillment of the requirement for the award of Degree of MASTER OF BUSINESS ADMINISTRATION of ANDHRA UNIVERSITY.

I also declare that this project is a result of my own effort and that it has not been submitted to any other university for the award of any Degree or Diploma.

CONTENTS

CHAPTER-I ➢ Introduction ➢ Need for the Study ➢ Objectives of the Study ➢ Methodology ➢ Limitations of the Study

CHAPTER-II

➢ Industrial profile ➢ Company profile

CHAPTER-III

➢ Theoretical framework

CHAPTER-IV

➢ Analysis of study

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