Statement of Purpose

Topics: Brand, Brand management, Management Pages: 6 (1857 words) Published: December 26, 2012
Statement Of Purpose – Hardik Shah

I find it hard to restrain my excitement at the very thought of furthering my education at one of the top business institutions of UK.

With my country India, now being reckoned as a potential global economic leader, coupled with measures & policies welcoming foreign businesses and multi-nationals with open arms, the potential of marketing & its role in enhancing the Brand is crystal clear, irrespective of the field & industry the brand belongs to, of which the extent may vary but it’s absolutely seamless.

I believe my strengths have always been strong communication along with good written and spoken vocabulary with an insight of marketing knowledge enhanced by my professional experience in Branding and Marketing. In my humble opinion, a Master’s degree in the same should ideally perk up my strengths along side other basic principles to ensure the best possible results for all concerned. Masters in marketing as a post graduation course would serve as an icing on the cake as I would get an opportunity to garnish my professional experience with an essence of Marketing The result would certainly provide the society with an individual who would not only understand the Brand in true sense of the word but would also the Economy & the culture of society & have the fervor to introduce constructive changes in it.

My objective from the Master’s Program is to gain a sound understanding of marketing - its principles, dynamics & its overall management after which I could be a qualitatively improved asset & serve my future stakeholder’s best interest & benefit society as a whole promising a positive, distinctive & a measureable impact on the society.

Penning down my career evolution both professionally & academically, I initiated my professional career, after my HSC, with a sheer passion of exploring the market environment, by opting a job in sales in ICICI credit cards division, ICICI Bank on a much incentivized scale in December’05. I worked as a Sales Executive, generating leads & developing business. I thoroughly enjoyed my first-job experience whether it was learning the basics such as driving own-self through pressures of performance, planning to follow & fulfill them, servicing the customers with different variants of products to suit their requirements, solving their queries over the phone as well as individually, managing my team occasionally (in my Team Leaders absence), preparing power-point presentations & even trying hard at times to push towards the target. I started my professional career with my academic career path paralleled to it.

Academically to grade up, I opted for a graduation degree in management stream rather than a general commerce degree as I wanted to be very specific in terms of what I was doing. So I opted for Bachelors of Management Studies (BMS) from Mumbai University, in parallel with my job.

After working for almost half a year, I joined Wizcraft International Entertainment Pvt. Ltd., Mumbai in August’06, and Country’s leading & internationally acclaimed name in brand activation, Events & Entertainment management industry, till May’07, as Project Supervisor, on permanent project basis. My experience with Wizcraft tested my Client servicing, co-ordination; supervising & heading the entire event. At Wizcraft, pacifying an upset client or pleasing dissatisfied one was far harder with occurrence of few hiccups over the events, which helped me mount up in worst of the situations. It got me induced towards concept selling; also raised my interest level & groomed me in the industry.

These upcoming interests & capabilities paved me a way into the marketing arena of Brand activations, with an enlarged profile I had the opportunity to serve Beyond Events & Promos Pvt. Ltd., Mumbai, as Manager - Projects in June’07, being a start up organization it bestowed me with an opportunity to raise myself from servicing to core marketing & business development,...
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