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Airtel-Winning Customers Through Loyalty Program"

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Airtel-Winning Customers Through Loyalty Program"
*Background on the company:
-AIRTEL, is a major cellular service provider.
-AIRTEL comes from Bharti Airtel Limited, India's largest integrated private telecom service provider.
-The businesses at Bharti Airtel have been structured into three strategic business units (SBU's) - Mobile services, Broadband & Telephone services (B&T) & Enterprise services.
-AIRTEL is changing the way India communicates by offering innovations that not only add value to people's lives but also deliver an unmatched customer experience.
-AIRTEL, is the first to
• Provide electronic recharge for mobile phones.
• Initiate music retailing in the world with “Easy Music” and the first to offer a Lifetime Prepaid service.
• Provide innovations such as Bollywood movie premiers, music services such as ringback tones & many more.
• -AIRTEL Vision:
By 2010 Airtel will be the most admired brand in India:
- Loved by more customers

- Targeted by top talent

- Benchmarked by more business

*financial statement:
Bharti Airtel Ltd (Consolidated) - Summary of Consolidated Financial Statements (Un-audited):
Particulars Quarter Ended Y-o-Y June 2006 June 2005 Growth Total revenues 3,856 2,517 53% EBITDA 1,502 941 60% Cash profit from operations 1,333 926 44% Earnings/(loss) before taxation 860 598 44% Net profit / (loss) 755 510 48% EBITDA / Total revenues 39.00% 37.40%

Operating Highlights
(Figures in nos., except rations)
Parameters Unit March. 31, Dec. 31, Q-on-Q March 31, Y-on-Y 2006 2005 Growth 2005 Growth Customers on our Network Mobile Services 000's 23,073 19,579 18% 12,256 88% Broadband & Telephone Services 000's 1,505 1,347 12% 935 61% Total 000's 24,577 20,926 17% 13,191 86%

*About the company’s strategies:
Loyalty can be defined as a state of mind, a set of attitude, beliefs, and desires. And loyalty is one of the key elements in the success

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