Market Opportunities in E-Commerce, South Africa
Market Research Report
On
Analysing Online Retail Possibilities
For South African Businesses
Prepared by
Asaad Manjoo
Contents
Chapter 1: Introduction 1.1 Aim of the research study 1.2 Problem Statement and Objectives 1.3 Literature study 1.4 Methodology 1.5 Conclusion
Chapter 2: Consumers 2.1 The South African Internet use market: An overview 2.2 Product and service categories purchased by Internet shoppers 2.3 Consumer Behaviour 2.3.1.1 Consumer Characteristics 2.3.1.2 Online Consumer Characteristics 2.3.2 Factors that influence consumers to purchase online 2.3.3 Concerns consumers have about purchasing online
On
Analysing Online Retail Possibilities
For South African Businesses
Prepared by
Asaad Manjoo
Contents
Chapter 1: Introduction 1.1 Aim of the research study 1.2 Problem Statement and Objectives 1.3 Literature study 1.4 Methodology 1.5 Conclusion
Chapter 2: Consumers 2.1 The South African Internet use market: An overview 2.2 Product and service categories purchased by Internet shoppers 2.3 Consumer Behaviour 2.3.1.1 Consumer Characteristics 2.3.1.2 Online Consumer Characteristics 2.3.2 Factors that influence consumers to purchase online 2.3.3 Concerns consumers have about purchasing online
References: Amiri, S. (2012) The Republic of South Africa: The Slow Growth of a Promising Future. International Journal of Applied Science and Technology Vol. 2 No. 3 Botha, J., Bothma, C Dr Georgiades, P., Dr duPreez, J., Dr Dowsland, B. & Dr Simintiras, A. (2000) Attitudes toward On-line Purchase Behavior: Comparing Academics, Students and Others, 5-6 Hasslinger, A., Hodzic, S Hawkins, D., Best, R. & Coney, K. (2001). Consumer Behaviour. Building Marketing Strategy (8th ed.). Boston : Irwin Mcgraw-Hill. Kau, A.K., Tang, Y.E. & Ghose, S. (2003) Typology of online shoppers. Journal of Consumer Marketing, 20, 139- North, E.J., Mostert, P.G