Online vs. Brick and Mortar Shopping

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Online vs. Brick-and Mortar shopping
LaRoma Webb
University of Phoenix

Abstract

It seems that many of us are discovering a new and more convenient way of shopping, and this would be online. Online shopping has become a major way of making purchases today, and it seems to offer everything that your local department, grocery, or drug store does, only with more convenience. On the other hand, there are those “Die-Hard” shoppers who would rather pound the pavement and deal with the hustle and bustle of the crowds, either because of habit or tradition. The “Brick-and-Mortar” shoppers are the most common folk, who wouldn’t have it any other way, because to them there’s just something about personally choosing the items that they are purchasing. The online shopper seems to be less particular, when it comes to online shopping; you have to have a certain amount of faith in certain web sites when buying anything from items for the home to clothing. Online vs. Brick-and-Mortar shopping seem to be two ways of doing the same thing.

Online vs. Brick-and Mortar shopping

Although online shopping takes a little more time for the consumer to receive their purchase(s), many people don’t seem to mind because of the convenience of it all. They seem to accept the risks that go along with it, and some of the risks could include getting the wrong size, color, or an item that doesn’t work properly. An item can always be shipped back, and we can wait on either another product or a refund, which can cause some inconvenience. When the “Brick-and-Mortar shoppers make their purchases, most of them are satisfied, because they have made the decision to take the time to personally inspect and admire their item(s) personally, and if something is not quite right, they have the option of returning to the...
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