China Compare to Australia
Abstract
Consumer behaviour is important for any marketer. Cross cultural analysis provides crucial information as to what can be successful exported to international markets. In relation segmentation in China Australians need understand culture, subculture and cross-cultural affiliation. Another important factor when considering marketing opportunities is Maslow’s Hierarchy of needs. It is ever present that there are economic and cultural differences within China. Due to increased globalization and increased Westernisation of China cultures are beginning to blend. Understanding these two theories is imperative for exporters trying to expand into the diverse and complex Chinese market.
Introduction: Cross-Cultural Analysis
The Australia -China Free Trade Agreement (ACFTA) is offering the opportunities for Australian exporters to a gain more sustainable competitive advantages in the second largest economy in the world. Chinese domestic economic growth, liberalisation, and recent membership to the World Trade Organisation have given opportunities for Australian exporters and firms to expand in China (ACCI, 2004). Therefore, cross – cultural analysis has become an important tool for Australian marketers in analysing to what extent consumers of the two different nations differ. As a result, marketers will be able to study and understand in-depth the foreign market which to whom they will market their products to, since cultural acknowledgement will have a significant impact to every aspects of marketing particularly in segmenting the market and understanding the consumers ' behaviors. People from different countries have different culture that shaped their characteristics and behaviors in their purchasing activity.
Chinese Culture vs. Australian Culture (Segmentation: Culture, subculture and cross-cultural affiliation)
Consumer behaviour is the most essential aspect of marketing, which outlines what consumers’ need, and what influences their buying behaviour.
Consumer behaviour is important for any marketer. Cross cultural analysis provides crucial information as to what can be successful exported to international markets. In relation segmentation in China Australians need understand culture, subculture and cross-cultural affiliation. Another important factor when considering marketing opportunities is Maslow’s Hierarchy of needs. It is ever present that there are economic and cultural differences within China. Due to increased globalization and increased Westernisation of China cultures are beginning to blend. Understanding these two theories is imperative for exporters trying to expand into the diverse and complex Chinese market.
Introduction: Cross-Cultural Analysis
The Australia -China Free Trade Agreement (ACFTA) is offering the opportunities for Australian exporters to a gain more sustainable competitive advantages in the second largest economy in the world. Chinese domestic economic growth, liberalisation, and recent membership to the World Trade Organisation have given opportunities for Australian exporters and firms to expand in China (ACCI, 2004). Therefore, cross – cultural analysis has become an important tool for Australian marketers in analysing to what extent consumers of the two different nations differ. As a result, marketers will be able to study and understand in-depth the foreign market which to whom they will market their products to, since cultural acknowledgement will have a significant impact to every aspects of marketing particularly in segmenting the market and understanding the consumers ' behaviors. People from different countries have different culture that shaped their characteristics and behaviors in their purchasing activity.
Chinese Culture vs. Australian Culture (Segmentation: Culture, subculture and cross-cultural affiliation)
Consumer behaviour is the most essential aspect of marketing, which outlines what consumers’ need, and what influences their buying behaviour.
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