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Consumer Behavior in Online Shopping

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Consumer Behavior in Online Shopping
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ADIL BASHIR

Consumer Behavior towards online shopping of electronics in Pakistan

Thesis Winter 2013 MBA International Business Management

Seinäjoen ammattikorkeakoulu Seinäjoki University of Applied sciences

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SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinäjoki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronics in Pakistan Supervisor: Ville-Pekka Makelainen Year: 2013 Pages: 60 Number of appendices: 1

E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The main research question in thesis is how consumers behave while shopping online. Primary data was collected through the questionnaire survey and by emails from personal contacts in two major cities of Pakistan. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. The www is rebuild around people where social circles influence and lead to online buying. Keywords: Consumer behavior, online shopping in Pakistan, E-commerce

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TABLE OF CONTENTS
Index of Figures ...................................................................................................... 5 Index of Tables ....................................................................................................... 6 1. INTRODUCTION ............................................................................................. 8 1.1 Background ................................................................................................... 8 1.1.1 Consumer Behavior


Bibliography: AadWeening.(2012). B2C Global e-Commerce Overview.Interactive Media in Retail Group. KEYS, T. P. (2011).The Painter 's Keys.Retrieved http://quote.robertgenn.com/auth_search.php?authid=6466 Krishnamurthy, S
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    References: 1. Anonymous, 2002, Online Shoppers Grow Up Marketing Management, 11(3), 4. Bellman, S, G. L. Lohse, and E. J. Johnson, 1999, Predictors of Online Buying Behavior, Communications of the ACM, 42(12), 32-38. Bin, Q., C. Shu-Jen and S. Sun, 2003, Cultural Differences in E-Commerce: A Comparison Between the U.S. and China, Journal of Global Information Management, 11(2), 48-56. Chiang, K. and Ruby R. Dholakia, 2003, Factors Driving Consumer Intention to Shop Online: An Empirical Investigation, Journal of Consumer Psychology, 13(1, 2), 98-105. 4. Garrett, G. and G. Parrott, 2005, E-Business: Understanding Key Trends and Applying Best Practices, Contract Management, 45(7), 34-42. GfK Group, 2004, Market for Online Shopping Grows, Retrieved from: http://www.gfk.com/english/presse/pressemeldun g/contentdetail.php Girard, T., R. Silverblatt, and P. Korgaonkar, 2002, Influence of Product Class on Preference for Shopping on the Internet, Journal of Computer-Mediated Communication, 8, 1-22. Huang, W., H. Schrank and A.J. Dubinsky, 2004, Effect of Brand Name on Consumers’ Risk Perceptions of Online Shopping, Journal of Consumer Behavior, 4(1), 40-51. Jaillet, H.F., 2003, Web Metrics: Measuring Patterns in Online Shopping, Journal of Consumer Behavior, 2(4), 369-382. Kim E.Y. and Y. Kim., 2004, Predicting Online Purchase Intentions for Clothing Products, European Journal of Marketing, 38(7), 883-898. 12. Newbery, M., 2004, Trends in Apparel Online Retailing, Forecasts to 2010, Just in Style, 1-8. 13. Monsuwe, Perea y, T., B. Dellaert and K. de Ruyter, 2004, What Drives Consumers to Shop Online? A Literature Review, International Journal of Service Industry Management, 15(1), 102-122. 14. Preston-Hubbard, H. April 17, 2004, Growth Drives Revival in Internet Shares, International Herald Tribune. 15. Reinhardt, A., 2004, Europe Hits the E-Mall, Business Newsweek, 51-52. 16. Sager, I. and H. Green, 2002, So Where Are All the Bargains?, Business Week, 162-164. 17. Schaupp, L. and F. Bélanger, 2005, A Conjoint Analysis of Online Consumer Satisfaction, Journal of Electronic Consumer Research, 6(2), 95-111. 18. Schoenbachler, D. and G. Gordon, 2002, Multichannel Shopping: Understanding What Drives Channel Choice, The Journal of Consumer Marketing, 19(1), 42-54. 19. Stafford, T.H., A. Turan and M. Raisinghani, 2004, International and Cross-Cultural Influences on Online Shopping Behavior, Journal of Global Information Technology Management, 7(2), 70-88. 20. Swinyard, W. R. and S. M. Smith, 2003, Why People (Don’t) shop Online: A Lifestyle Study of the Internet Consumer, Psychology and Marketing, 20, 567-597. 21. Tamimi, N., Sebastianelli, R. & Rajan M., 2005, What Do Online Customers Value?, Quality Progress, 38(7), 35-40.…

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