Consumer Electronics Purchasing Behavior

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A RESEARCH REPORT ON:
“Consumer electronics purchasing behavior”

Submitted By:
Preetesh Shetty
MMS-1, SEMESTER-2
DIV-C
Roll no: 2011157

Project guide:
Prof. Taruna Parmar

DECLARATION
I Preetesh shetty, pursuing Master’s of Management Studies, semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled “Consumer electronics purchasing behavior” is submitted by me as a project work and is an original work.

ACKNOWLEDGEMENT
I would like to express my gratitude to Dr. Taruna Parmar, Faculty, Lala Lajpat Rai Institute of Management for providing me invaluable support and guidance in writing this research paper. The shortcomings or a limitation of the research or errors continued therein remains my responsibility.

CONTENTS:
CHAPTER NUMBER| PARTICULARS| PAGE NUMBER|
1| INTRODUCTION| 3|
| 1.a. Statement Of Problem| 3|
| 1.b. Objective| 4|
| 1.c. Scope Of Study| 5|
| 1.d. Limitations Of Study| 5|
2| EXECUTIVE REVIEW| 5|
3| LITERATURE REVIEW| |
4| METHODOLOGY| 6|
| 4.a. Sample Size| 6|
| 4.b. Sample Location| 6|
| 4.c. Research Design| 6|
| 4.d. Data Type| 6|
5| DATA ANALYSIS & INTERPRETATION| 7|
6| FINDINGS AND SUGGESTIONS| 12|
7| CONCLUSIONS| 12|
8| QUESTIONNAIRE| 13|
9| BIBLIOGRAPHY & WEBLIOGRAPGHY| 15|

Introduction
This research paper explores the attitudes and behaviors of consumers towards researching and purchasing consumer electronic goods. In recent years, the adoption of the mobile phones and laptops has been exceptionally rapid in many parts of the world and especially in India, where cellular phones are nowadays almost as common as wristwatches. India has 8’4 % of its population with internet access and still many companies are selling their products online.The exploratory study was conducted to increase our understanding of the mobile phone and computer market in general and analyze consumer decision making in particular. The study attempted to cast light on the much unexamined area of the mobile phone purchase, operator choice, and use of the mobile phone services.

STATEMENT OF PROBLEM
With increasing changes in the pattern of buying of consumers the need for more promotion is rising. The number of internet users has increased and also the number of companies selling their products online has increased but still the customer prefers buying the product by visiting a store. The after sale activity of registering the product is also neglected by customer.

OBJECTIVE
1. To understand the buying behavior of consumer in electronics? 2. Motivators for buying online?
3. Motivators for buying in a store?
4. After purchase activity of consumer?

Scope of Study
The survey is limited to consumers in Mumbai. The electronic product laptops and personal computers as well as mobile handset is taken in the survey and not all electronic products like television and camcorder. As the survey was done online majority of the respondents fall under 16-25 years of age.

LIMITATIONS OF THE STUDY

Though the detailed investigation is made in the present study, it has got the following limitations. 1. This study is restricted only to the Mumbai. So, the results may not be applicable to other areas. 2. This study is based on the prevailing customer’s satisfaction. But the customer’s satisfaction may change according to time, fashion, technology, development, etc. 3. As per the population of the study is huge, the researcher has taken only 25 sample respondents from each service providers.

EXECUTIVE SUMMARY
This survey is conducted online taking a total of 25 samples.the survey is done to understand the buying behavior of teenagers and do they prefer buying online along with socializing on the internet.

METHODOLOGY
SAMPLE SIZE
The sample size of this study is 25 respondents.

SAMPLE LOCATION
This sample covers only Mumbai city....
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