Market Audit
What is the website trying to achieve?
To improve the lives of those affected and the lives of family and friends.
Offering expertise on mood disorders
Electronic technology is a key enabler. BID ensures services are made more widely available across Australia with website = powerful source of information on mood disorders.
How do they achieve the 5s’s? - Marketing terms to use: * 5 S’s : * Sell * Serve * Speak * Save * Sizzle
Is it user friendly?
Yes, www.blackdoginstitue.com is user friendly.
Positive user experience? First time/Frequent user
I had a positive user experience as a first time user for the reason that the website is divided up in two categories for 2 Separate target markets; for everyone and for health professionals.
Several Labels/Links are available with labels directing me to information I wanted to look up as well as drop down menus divided into sub headings.
Strength: subheadings divided target market to seek information with ease – great for first time user
How easy could you find what you were looking for?
EASY – suheadings and labels
Were you able to navigate through website with ease?
YES
Is the terminology user friendly? (language)
Terminology was easy to understand. Divinding EVERYONE and professionals is a strength in terms of terminology.
Marketing terms to use:
Refer to Jakob Nielsen :
It is easy to use and the page states what Black Dog Offers by using labels assisting target market to access information with ease. Target market will find it hard to get lost as Labels also offer drop down menus to further break down information making it even easier to find what you are looking for, The information is also easy to read and easy to understand as it divides webpage in two sections using TABS for everyone & for health professionals.
In Conclusion: I believe that BID are both effective and efficient in usability and are successful in being user friendly.
To improve the lives of those affected and the lives of family and friends.
Offering expertise on mood disorders
Electronic technology is a key enabler. BID ensures services are made more widely available across Australia with website = powerful source of information on mood disorders.
How do they achieve the 5s’s? - Marketing terms to use: * 5 S’s : * Sell * Serve * Speak * Save * Sizzle
Is it user friendly?
Yes, www.blackdoginstitue.com is user friendly.
Positive user experience? First time/Frequent user
I had a positive user experience as a first time user for the reason that the website is divided up in two categories for 2 Separate target markets; for everyone and for health professionals.
Several Labels/Links are available with labels directing me to information I wanted to look up as well as drop down menus divided into sub headings.
Strength: subheadings divided target market to seek information with ease – great for first time user
How easy could you find what you were looking for?
EASY – suheadings and labels
Were you able to navigate through website with ease?
YES
Is the terminology user friendly? (language)
Terminology was easy to understand. Divinding EVERYONE and professionals is a strength in terms of terminology.
Marketing terms to use:
Refer to Jakob Nielsen :
It is easy to use and the page states what Black Dog Offers by using labels assisting target market to access information with ease. Target market will find it hard to get lost as Labels also offer drop down menus to further break down information making it even easier to find what you are looking for, The information is also easy to read and easy to understand as it divides webpage in two sections using TABS for everyone & for health professionals.
In Conclusion: I believe that BID are both effective and efficient in usability and are successful in being user friendly.