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In this course, students will have the opportunity to examine the traits, trends, and needs of today's health care consumer. Students will examine current consumer information for readability, implications for the selection of products and services, and differentiation of health care web sources.
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
• University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Kotler, P., Shalowitz, J., & Stevens, R. J. (2008). Strategic marketing for health care organizations: Building a customer-driven health system. San Francisco, CA: Jossey-Bass.
All electronic materials are available on the student website.
Point Values for Course Assignments
| | | |Week One | | |Individual Assignment: Health Care Marketing Information Matrix |12 | |Learning Team Charter | | |Week Two | | |Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Outline |10 | |Week Three | | |Individual Assignment: Demographic Paper |14 | |Learning Team DQ | | |Week Four | | |Individual Assignment: Communication Paper |14 | |Learning team DQ | | |Week Five | | |Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Presentation |20 | |All Weeks | | |Participation (4 points each week) |30...