Malaysian Code of Advertising Practice

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  • Published : December 20, 2012
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MALAYSIAN CODE OF
ADVERTISING PRACTICE

Advertising Standards Authority Malaysia
Unit 706, Block B, Pusat Dagangan Phileo Damansara 1, 9 Jalan 16/11, Off Jalan Damansara, 46350 Petaling Jaya, Selangor, Malaysia. Tel: 03-7660 8535 Fax: 03-7660 8532
E-mail: asa@macomm.com.my Website: www.asa.org.my

Advertising Standards Authority Malaysia

THE MALAYSIAN CODE OF ADVERTISING
PRACTICE

The Malaysian Code of Advertising Practice has the support of the following organizations whose representatives constitute the Advertising Standards Authority Malaysia

The Advertising Standards Authority Malaysia is the independent body responsible for ensuring that the self-regulatory system works in the public interest. The ASA’s activities include investigating complaints and copy advice on your advertising.

Association of Accredited Advertising Agents Malaysia
Malaysian Advertisers Association
Malaysian Newspaper Publishers Association
Media Specialists Association

Advertising Standards Authority Malaysia
Unit 706, Block B, Pusat Dagangan Phileo Damansara 1,

COMMENCEMENT

9 Jalan 16/11, Off Jalan Damansara,
46350 Petaling Jaya, Selangor, Malaysia
Tel: 03-7660 8535 Fax: 03-7660 8532
E-mail: asa@macomm.com.my Website: www.asa.org.my

This third edition of the Malaysian Code of Advertising Practice comes into force on 1st September 2008. It replaces all previous editions.

Contents

I.

Introduction

(i)

The Advertising Control System

Introduction

1

General Principles

6

Appendices on Specific Categories of Advertisements

22

The Malaysian Code of Advertising Practice (hereinafter referred to as “the

• APPENDIX A

: Children and Young People

22

Code”) is a fundamental part of the system of control by which Malaysian

• APPENDIX B

: Medicinal and Related Products and Advertisements
Containing Health Claims

advertising regulates its activities.
26

• APPENDIX C : Advertising for Alcoholic Drinks

44

The Code has been drawn up by organisations representing advertisers,

• APPENDIX D

: Advertising for Slimming Products and Services

46

advertising agencies and media. It is administered by the Advertising

• APPENDIX E

: Financial Services and Products

57

Standards Authority Malaysia (ASA) whose members are drawn from the

• APPENDIX F

: Mail Order Advertising

61

Malaysian Newspaper Publishers Association, Association of Accredited

• APPENDIX G : Sales Advertisement

66

Advertising Agents, Malaysia, Malaysian Advertisers Association, and the

• APPENDIX H : Hair and Scalp Products

68

Media Specialists Association.

• APPENDIX I

: Advertising for Vitamins and Minerals

69

• APPENDIX J

: Motoring

73

The Code is supplemented by special conditions that may be required by

• APPENDIX K

: Environmental Claims

74

individual media. The broadcast media, online services and other

• APPENDIX L

: Database Marketing

75

telecommunications and electronic media have their own Codes which

• APPENDIX M : Employment and Instructional Classes

79

are administered by the Communication and Multimedia Content Forum

• APPENDIX N : Property Advertising

80

of Malaysia.

• APPENDIX O : Advertising for Audiotext Services

81

• APPENDIX P

83

: Other Specific Categories

• APPENDIX Q : List of diseases to which no reference, or only limited reference may be made in advertisements. However,
the list is not exhaustive and would include any other
diseases that may be identified from time to time.
• APPENDIX R

: List of Malaysian Statutes affecting or relevant to advertising (as at 31st December 2007)

Responsibility for observing the Code rest primarily with the advertiser. But it also applies to any advertising agency or medium involved in publication of the advertiser’s message to the public.

86
94

1

Sanctions

(ii)

Malaysian Code of...
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