Unit 3 Practice Assessment A LISTED MARKETER PART 1 
Co-operative fair-trade chocolate and Cadburys dairy milk chocolate bar
Marketing is the function that links the company with the customers taste and needs. The objective aims are to get the right products into the right place and at the right time. However the marketing principle is that they should understand the consumer needs, they should keep ahead of any competitors by communication effectively with the customers. The SMART objectives are based on the survival and growth of a business.
Growth strategies – a active rang of management style that seeks out stocks with any future investment opportunities with predicted rates of return greater than other stocks. Marketing is the all embracing function that links the company with the customers taste. Marketing objectives aim to get all the right products into the right place, at the right time and the right place. There are 4 types of growth strategies:
Market penetrations are the activity/fact of raising the market shares of an existing item. This could also be promoting a new product through strategies such as advertising, lower prices and discounts
Market development identifies and develops a new market area for the current products of a business. This strategy targets non buying customers and it also targets new customers in new areas of the market. Market development id designed to expand the potential market through new customers. This can also be another way to expand sales through the new customers for the current products. The marketing manager would have to think about if it’s profitable? If it requires the induction of new products? Etc.
Diversification is a corporate strategy that is used to raise sales volume from new products and new markets this can be expanding into a new area of industry that the business is already in, or investing in a business outside of the existing business, or making a new product for a new area.
Branding if often a brand name and guidelines for how the branding name
Marketing is the function that links the company with the customers taste and needs. The objective aims are to get the right products into the right place and at the right time. However the marketing principle is that they should understand the consumer needs, they should keep ahead of any competitors by communication effectively with the customers. The SMART objectives are based on the survival and growth of a business.
Growth strategies – a active rang of management style that seeks out stocks with any future investment opportunities with predicted rates of return greater than other stocks. Marketing is the all embracing function that links the company with the customers taste. Marketing objectives aim to get all the right products into the right place, at the right time and the right place. There are 4 types of growth strategies:
Market penetrations are the activity/fact of raising the market shares of an existing item. This could also be promoting a new product through strategies such as advertising, lower prices and discounts
Market development identifies and develops a new market area for the current products of a business. This strategy targets non buying customers and it also targets new customers in new areas of the market. Market development id designed to expand the potential market through new customers. This can also be another way to expand sales through the new customers for the current products. The marketing manager would have to think about if it’s profitable? If it requires the induction of new products? Etc.
Diversification is a corporate strategy that is used to raise sales volume from new products and new markets this can be expanding into a new area of industry that the business is already in, or investing in a business outside of the existing business, or making a new product for a new area.
Branding if often a brand name and guidelines for how the branding name