MM 575: Advertising Management
Summer I 2012: Monday
DeVry University, Keller Graduate School of Management
Welcome as a customer of The Keller Advertising Agency! We are very great full and we feel very honored that you have chosen our agency. As Vice President, we want to thank you for choosing our agency to help you introduce your new eReader into the marketplace. Our agency is pleased to help you create a market that will welcome your new product with open arms and know that your targeted audience is receiving an eReader that is different from others in the market right now. The Keller Advertising Agency is an award winning agency who will be sure to put your needs first so we can capture a spot in the marketplace for your new eReader. We will accomplish this by ensuring that we have a clear vision of your mission, message, values, to exhibit creativity of your product and to help the consumer to be able to identity LibraTech's eReader from other eReaders in the market. The Keller Advertising Agency will create an integrated marketing communication strategy that will speak consistently with one voice, one message and to let LibraTech's eReader compete in the market place with other readrs. We must segment your market and attract the right audience who is looking for a different eReader than what is in the current market place now. With the rising cost of text books and rental costs for text books dropping; we simply want to help you give your readers a chance to make a choice of reading products that fit their lifestyle. We will accomplish this goal by first, helping you with your naming strategy, help you analyze the marketplace to determine the perfect ad campaign, establish your target market, then we will introduce to LibraTech to an advertising strategy that is second to none. II. Product Naming Strategy...