Applying Diffusion of Innovation Theory

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  • Topic: Electronic paper, E Ink, Amazon Kindle
  • Pages : 3 (840 words )
  • Download(s) : 285
  • Published : July 29, 2010
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The quest to be the first is unending. The need to outdo one another is part of our competitive nature. While this state of mind is embraced, ultimately the interpersonal aspect of the diffusion of these innovative ideas helps in determining the sustainability and success. The Kindle has been introduced as the hottest, new innovative way to read a book. As the research for this modern form of reading was done, the question arose, “Who initiated the concept of e-paper?” The essay took a totally different avenue which was very informative. E. M. Rogers’s development of the multi-step flow integrated the practices of both ideas. Mass communication, alone is not responsible for the triumph or failure of innovations. The electronic paper concept was made practical by E. Ink Corporation of Cambridge, Mass., which developed the technology behind both Kindle and the more contemporary looking, Sony Reader. The unveiling of a watch by Seiko, which used E ink’s low power sheet-like displays, was consequently another venture to expand the consumer’s use of this product. Time and timing is crucial. The ground-breaking use of electronic ink was born in the MIT Media Lab in 1997 under the leadership of Russell Wilcox, founder and chairman of E Inks Corporation. For over ten years, E Ink has been the company to compete with as their product has catapulted them to top of the industry. Amazon, Barnes & Noble, Casio, Citizen, Hanvon, Hitachi, Lexar, Motorola, Samsung, and Sony are included in the customer base. Demographics were an essential part of the plan because

this study was used to identify consumer markets considered necessary for effectiveness as well as profit. The timing of this product comes on the heels of the awareness for our nation to adapt to eco-friendly practices, such as going paperless. Considered the Holy Grail of electronic paper, our obsession with the must-have devices’ portability, mobility, and wireless access seems to dictate that this is a...
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