Barnes And Noble Case Analysis

Barnes and Noble, which is America’s largest retail bookseller, is losing its pace in the book business. Its market share is declining from past couple of years with huge amount of lose. Majority of its business and marketing efforts are falling short to recover its constantly slowing down pace.
With technological evolution of digital media, eBooks and an abrupt rise in tech savvy readers there had been a dire need to understand change in consumer need and fulfil the growing gap. With the failure of its NOOK e-reader, declining tradition hardcover readers and constant pressure by competitor such as Amazon, it is no wonder why it is so difficult for them to compete. Apparently Barnes & Noble's present strategy is not working and is bringing