Develop an Advertising Strategy and Brief-

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Purpose of this presentation

- advertising campaign
- research client information
1) when why who where what
2) resources -> franchise, affliated
3) awards endorsed
4) debt, liability, civil case, reputation
- prepare for a meeting with the advertiser/client
Why questions
- more info
- confirm
- socieligyic
- build a relationship
- networking
- safety reason (precaution)
- justify

Determine client requirements1
Porpos (on going, mission) -> objective (end results of a campaign, ) - product life cycle (pg5)
Product/service : Tangible, intangible(bank industry, insurance)

Assessment task1

5. parody of a famous song
- Commonwealth Consolidated Acts
1) COPYRIGHT ACT 1968 - SECT 36
http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s36.html 2) COPYRIGHT ACT 1968 - SECT 41A
http://www.austlii.edu.au/au/legis/cth/consol_act/ca1968133/s41a.html

- INFORMATION SHEET - G083v03
1) Parodies, satires & jokes
http://www.cqu.edu.au/__data/assets/pdf_file/0010/22321/Parody-Satire-G083v03.pdf

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My client requests that advertisement have to include a parody of a famous song. When I use music for my advertisement, I need to permit from the singer/song writer by Australia copyright law (Copyright Act 1968). First I try to find copyright owner to join APRA ( Australian Prudential Regulation Authority, http://www.apra.gov.au/). But copyright owner reveals that it is owned by an obscure person who bought it from the singer/song writer before he was famous. I try to research to reveal copyright owner but I can't.

At this time, what I should do to solve this problem. Even more I need not only song but also parody of a song. In this case, I have to consider any copyright law or forbidden for my clients. In according to Commonwealth Consolidated Acts, when my creative brief requires a parody of a famous song, I have to...
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