American Asian International Marketing Plan
UNIVERSITY OF LA VERNE
La Verne, CA
Marketing Plan for American Asian International Inc.
Prepared for Professor Myers
BUS 560 Seminar in Marketing Management
Meng Wang
Haotian Chen
Yu Tian
Honglei Zhang
College of Business and Public Management Department of Business Administration
3/11/2014
Table of content
1. Company Description------------------------------------------------------------3
2. Business Mission------------------------------------------------------------------3
3. Marketing Objectives------------------------------------------------------------3
4. Situation Analysis--------------------------------------------------------------4-5 4.1-Industry Analysis 4.2-SWOT Analysis
5. Marketing …show more content…
Our main product is solar energy panel. The price is 360 dollars per unit. Revenue is about 72000 dollars a year. Profit is 26100 a year. Future trend aims to double the revenue and sale.
Our products are mostly bought by Chinese customer who live in Rowland Heights. Our product does not have reputation between the local American people.
Place: Channels through which solar is sold, also is an area where solar programs have an important role through their work with installers, developers, and suppliers. Building a strong supplier network is critical in keeping up with rising demand. There are umpteen developers who directly involve in selling and distribution. The goal should be to ensure that customers will be able to access the services in an easier way without much transact delay.
Currently, the main distribution channel is retail in the physical store. This way did not contribute to the company’s performance.
Strength of current distribution system: Customers are able to see physical products. They also can recognize the benefits of solar energy from advertising in
La Verne, CA
Marketing Plan for American Asian International Inc.
Prepared for Professor Myers
BUS 560 Seminar in Marketing Management
Meng Wang
Haotian Chen
Yu Tian
Honglei Zhang
College of Business and Public Management Department of Business Administration
3/11/2014
Table of content
1. Company Description------------------------------------------------------------3
2. Business Mission------------------------------------------------------------------3
3. Marketing Objectives------------------------------------------------------------3
4. Situation Analysis--------------------------------------------------------------4-5 4.1-Industry Analysis 4.2-SWOT Analysis
5. Marketing …show more content…
Our main product is solar energy panel. The price is 360 dollars per unit. Revenue is about 72000 dollars a year. Profit is 26100 a year. Future trend aims to double the revenue and sale.
Our products are mostly bought by Chinese customer who live in Rowland Heights. Our product does not have reputation between the local American people.
Place: Channels through which solar is sold, also is an area where solar programs have an important role through their work with installers, developers, and suppliers. Building a strong supplier network is critical in keeping up with rising demand. There are umpteen developers who directly involve in selling and distribution. The goal should be to ensure that customers will be able to access the services in an easier way without much transact delay.
Currently, the main distribution channel is retail in the physical store. This way did not contribute to the company’s performance.
Strength of current distribution system: Customers are able to see physical products. They also can recognize the benefits of solar energy from advertising in