What is Jack in The Box?
Jack in the Box is a fast food burger restaurant that serves everything from breakfast sandwiches to tacos and egg rolls. Jack in the box was founded in 1952 by a business man named Robert O. Patterson who opened the first Jack in the Box in San Francisco, California. The restaurant first started off as a drive-thru only place that served burgers for just 18 cents to motorist on the highway. Now the restaurant and their trademark clown are among the nation’s leading fast-food hamburger chains with over 2,200 restaurants in 19 states. Financial Condition
As of August 2011 Jack in the box has made $150 million dollars and has opened 6 new restaurants since December 2010. Jack in the Box has also become one of the top fast-food places in the nation, and has only closed a total of 6 restaurants out of the 2,200 they have in the nation. Requirements for Franchising
To open a restaurant candidates must have a number of qualifications. Some of these qualifications are franchise and restaurant management experience, a net worth of $1,500,000, the ability to develop at least 5 more restaurants, and a passion for the restaurant industry. Why it will be successful
I believe Jack in the Box can be successful in Bloomington/Normal because there menu offers a variety of foods that other fast food places don’t such as churros, egg rolls, tacos, funnel cakes, cheesecakes, etc. There prices could also compete with other restaurants such as steak n shake, and Sonic with a Sirloin Cheeseburger being only $4.00. There dollar menu also offers more options than McDonalds with them serving 2 tacos, jumbo hamburgers, salads, and egg rolls just to name a few. Qdoba is also a sister restaurant of Jack in the Box, and has been doing well in twon. Where it would be located
I would put the restaurant in the plaza where the Schnucks was recently built or by Moe’s Southwest grill. I think this location would be best because there aren’t too many...
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