Eco-201

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Camp Bow Wow/Home Buddies
TUI University
Eco 201
Module 1, SLP

Dr. Powers

Camp Bow Wow/Home Buddies is the firm that I chose to do my Session Long Project on. I have made this decision based on my interest in dogs and money. I have two Chihuahuas named Junior and Rocco and have had to find doggy care for them numerous time while I travel on vacation or overnight trips around Japan. I have previously pondered getting into this type of business so researching this company will help me in the future if I decide get into the animal care business. I will now address the three fundamentals of economics and apply them to my firm. What should be produced? With regard to Camp Bow Wow, what should be produced is not a physical object; it is customer satisfaction. My firm would need to provide great customer service when speaking and interacting with the dog owners. The other piece would be the care of the animals: proper feeding, exercise, health care, living conditions, and grooming. Ultimately by taking good care of the dogs and providing the kind of customer service that consumers want I would hope to make the maximum amount of money possible from the franchise. How should goods and services be produced. After some research of opening a this franchise I found that the most important recourse to start a franchise is money: • Construction Costs…………………………..$230,000  • Furniture Fixtures and Equipment…………..$120,000  • Franchise Fee………………………………..$50,000  • Soft Costs……………………………………$100,000  • Working Capital……………………………. $100,000  • Total…………………………………………$600,000

The company wants an individual or couple to have a net worth of at least $600,000 and $150,000 in liquid assets. The other recourses required would be to hire qualified employees and obtain the correct location for the business. The franchise claims to help in managing construction, picking location, and obtaining...
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