I do commend the Department of Tourism for coming up with the “It’s More Fun in The Philippines campaign. They are trying to hype up the tourism in the Philippines, yes. However, In all honesty, I don’t see much of the advertisements around. I remember before when the Tourism in the Philippines centered around the phrase “Wow Philippines”. Along Roxas boulevard, flew tarpaulins and signs that had that exact phrase. As you got closer and closer to CCP, more and more fliers would start to pop up. If not for the internet, I would have never actually found out about “It’s More Fun in the Philippines” campaign. Sites like Facebook and Twitter were affected by the campaign, as I did see some pictures in some places, but other than that, no other real advertising. Even now, I don’t see much of it on Facebook at all.
I see this as a problem, as if they spent time and money on trying to market this campaign, they should have seen it fit that it stays a float. They could have possibly put some signage around, maybe printed a few more articles on it, possibly more advertisements on TV or on the Internet. When I first saw the “It’s More Fun in the Philippines” online, I thought that this would actually be a good little line that we could always use when describing the Philippines. It sounds catchy; it has a ring to it, and can be used with pretty much anything.
A little downside though is that it could be used for sort of less moral or bad things. I have seen parodies of the original advertisements with meaner captions. Things that people have turned around to make it as though it was something that the Philippines had as a downside. Of course we can use this slogan to market the good things in the Philippines like places, food, events, etc, however with its simplicity and ability to match with pretty much anything, there have been some parodies of the slogan.