”Health and Wellness Among Tween and Teen Children Campaign”

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”Health and Wellness among tween and teen children campaign”

PESTED ANALYSIS

POLITICAL :

• Philippine Government (Department of Health) supports this campaign. Its will helps to invite the business community and industry, and the media to join this campaign the Public Service Advertisement.

• Department of Education integrated physical education with arts, music and health. Reducing the number of hours in a school year devoted to physical activity.

ECONOMICAL :

• Trade liberalization that has increased the availability and affordability of processed and quick service foods.

• Low intake of fruits and vegetables -> the cost of affordability and the declining production and allocation of fruits and vegetables and indigenous produce for local consumption.

SOCIOCULTURAL :

• The fast paced and convenient lifestyle resulting in eating outside the home or quick delivery service, the use of computers and gaming the influence of commercial advertising and mass media. Significant degree of inactivity among Filipino children has a negative impact on their health.

• Overall decline in the consumption of fruits and vegetables and other traditional staples.

• Paradigm shift in food eating habits and nutrition education among children and adults, especially children.

• A favorable family relationship leads to a healthier and active lifestyle, while poor family relationships leads to a physiological and health difficulties.

• Under or malnutrition an over-nutrition resulting in obesity and diet-related chronic diseases.

TECHNOLOGY :

• Use of television, internet, computers and gaming, the influence of commercial advertising and mass media resulting the fast paced, convenient lifestyle, and physical inactivity.

ENVIROMENTAL :

• The child’s home environment does not encourage physical activity as well as most of the family spend time viewing television or engaging in computer games. Whatever physical activity there, is largely devoted to shopping and minor household chores.

DEMOGRAPHY :

• The Philippine has a very young population. 65% of population distribution of children is Middle Childhood (6 to 12 years) and Adolescence (13 to 17 years). Majority located in Southern Tagalog (15%), National Capital Region (11%), Central Luzon (10%).

• Urbanization increase, from 37% in 1980 to 60% in 2000, has increase over nutrition.

TOWS ANALYSIS

Threat :

• Use of television, internet, computers and gaming, the influence of commercial advertising and mass media resulting the fast paced, convenient lifestyle, and physical inactivity.

• Trade liberalization that has increased the availability and affordability of processed and quick service foods.

• Low intake of fruits and vegetables -> the cost of affordability and the declining production and allocation of fruits and vegetables and indigenous produce for local consumption.

Opportunity :

• Middle Childhood and Adolescence are in the age of emotionally instability, so that the effective campaign can be effectively change their paradigm.

Weakness :

• Department of Education integrated physical education with arts, music and health. Reducing the number of hours in a school year devoted to physical activity.

Strenght :

• Philippine Government (Department of Health) supports this campaign. Its will helps to invite the business community and industry, also the media to join the Public Service Advertisement.

COMMUNICATION OBJECTIVE:

• Create awareness among 90% of the local population for the value and importance of health and wellness at a young stage specifically among tween and teen-aged children ages 7 to 18 years old. -> 90% of 23.6 Mio. = 21.2 Mio.

• Inform the general public that health and wellness is a choice and a lifestyle and is NOT expensive.

• Educate Filipinos that overall health and encompasses the three areas...
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