Internet Marketing 111

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  • Topic: Marketing, Internet marketing, Affiliate marketing
  • Pages : 23 (8347 words )
  • Download(s) : 23
  • Published : March 30, 2013
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Introduction
The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers. Internet marketing is the process of marketing or selling of goods and services over the Internet. It refers to the marketing efforts done solely over the Internet .Internet marketing makes your selling in a rapid way. Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people. Internet marketing has become a vital part of modern business. There are a large number of internet marketing companies who offer internet marketing services to both small scale and large scale companies largely and effectively. Internet marketing is the new marketing strategy that has become so vital for any business that it is hard to even think to survive without it. This has been enabled by the vast reach of internet to people of all ages, demography and tastes. Internet promoting is also known by other names such as e marketing, web marketing or i-marketing. A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not. The major feature of web marketing that makes it critical for any business is the interactive capability of internet. This provides prompt responses from the end users and this is where Internet marketing has no parallel. To add to this, the capability of Customer Relation Management (CRM) is also unique to web promotion. This makes easy assessment of the customers for any business for their potential business prospects. This is only enabled through the sophisticated technology of internet. The Internet can be applied by companies as an integral part of the modern marketing concept since: * it can be used to support the full range of organisational functions and processes that deliver products and services to customers and other key stakeholders * as a communications medium it can act as a ‘corporate glue’ that can integrate the different functional parts of the organisation * it facilitates information management which is now increasingly recognised as a critical marketing support tool * the future role of the Internet should form part of the vision of a company since its future impact will be significant to most businesses. Internet marketing online has become a vital part of modern business. There are a large number of internet marketing companies who offer internet marketing services to both small scale and large scale companies largely and effectively. Internet marketing has a number of benefits that cannot find in other marketing forms. Types Of Internet Marketing

The internet is quickly becoming one of the primary sources for people to receive media, attract customers, and gather business. The web can be used as a powerful marketing tool in a number of ways to promote businesses and reach people across the globe. There are many types of internet marketing used, many of which are easy and effective. 1. Search Engine Optimization ( SEO )

It is establishing an online presence for websites. Optimizing a website to be more easily found by prospective clients is an essential part of inbound marketing to attract business. Statistics show that 60% of all organic clicks go to the top three results in a web search. The use of SEO makes it possible for popular search engines to index a website and boost it up to the top of the results page. Search engine optimization makes use of website elements such as titles, menus, images, and keywords to increase search engine exposure.

2. Social Media Marketing

Social Networking is taking over the internet by storm, and it’s only getting bigger. The use of social media services to garner attention and website traffic is gaining just...
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