Internals And Externals Samsung
Contents
Introduction 2
Macro-environment 3
Political factor 3
Economic factor 3
Socio-Cultural Factors 4
Technological factors 4
SWOT Analysis 4
Market segmentation 7
Geographical 7
Demographic 7
Psychographic 7
Marketing mix 4P’s 7
Recommendation 8
References 10
Introduction
This write up is in regard of the marketing report based on Samsung, electronic Multinational Corporation. It gives a PESTEL examination, SWOT analysis, Segmentation and marketing mix elements. Samsung 's uniqueness is delineated from its earth shattering way to deal with business. This organization was established in 1938 by Lee Byung-chull as a minor. It propelled in its operation driving Lee to empty the central command to Seoul In 1947. Be that as it may, the steadiness of the organization was disturbed by the 1954 war. Right now, Samsung is Multinational Corporation with its central command in Samsung, Seoul in South Korea. The organization has comprises of different united auxiliary firms. Samsung gives an umbrella to the auxiliary firms under the brand name Samsung. Some eminent backups incorporate Samsung hardware, Samsung overwhelming commercial enterprises, Samsung C & T, and Samsung designing (Chang, 2011). Samsung electronic is the most perceived backup of the multinational company. Its income in the year 2010 stances it as the best data innovation organization. Samsung substantial businesses are ordered as the second shipbuilder utilizing the same income criteria.
The organization works in the buyer apparatuses and purchaser gadgets industry, fabricates, and markets a scope of items that incorporate TV 's, Mobile Phones, and Washing Machines not to mention a variety of other things (Institute of Marketing, 2009). The organization is fixated completely on the customer hardware area and issued its vivacious edge the organization has figured out how to assemble the most extreme piece of the overall industry for itself. The ascent of the organization has been
Introduction 2
Macro-environment 3
Political factor 3
Economic factor 3
Socio-Cultural Factors 4
Technological factors 4
SWOT Analysis 4
Market segmentation 7
Geographical 7
Demographic 7
Psychographic 7
Marketing mix 4P’s 7
Recommendation 8
References 10
Introduction
This write up is in regard of the marketing report based on Samsung, electronic Multinational Corporation. It gives a PESTEL examination, SWOT analysis, Segmentation and marketing mix elements. Samsung 's uniqueness is delineated from its earth shattering way to deal with business. This organization was established in 1938 by Lee Byung-chull as a minor. It propelled in its operation driving Lee to empty the central command to Seoul In 1947. Be that as it may, the steadiness of the organization was disturbed by the 1954 war. Right now, Samsung is Multinational Corporation with its central command in Samsung, Seoul in South Korea. The organization has comprises of different united auxiliary firms. Samsung gives an umbrella to the auxiliary firms under the brand name Samsung. Some eminent backups incorporate Samsung hardware, Samsung overwhelming commercial enterprises, Samsung C & T, and Samsung designing (Chang, 2011). Samsung electronic is the most perceived backup of the multinational company. Its income in the year 2010 stances it as the best data innovation organization. Samsung substantial businesses are ordered as the second shipbuilder utilizing the same income criteria.
The organization works in the buyer apparatuses and purchaser gadgets industry, fabricates, and markets a scope of items that incorporate TV 's, Mobile Phones, and Washing Machines not to mention a variety of other things (Institute of Marketing, 2009). The organization is fixated completely on the customer hardware area and issued its vivacious edge the organization has figured out how to assemble the most extreme piece of the overall industry for itself. The ascent of the organization has been
References: Chang, S.-J., 2011. Sony Vs Samsung: The Inside Story of the Electronics Giants’ Battle For Global Supremacy. London: John Wiley and Sons. Dahlén, M., Lange, F. & Smith, T., 2009. Marketing Communications: A Brand Narrative Approach. London: John Wiley and Sons. Doole, I. & Lowe, R., 2005. Strategic marketing decisions in global markets. London: Cengage Learning EMEA,. Ferrell, O. & Hartline, M., 2010. Marketing Strategy. 5th ed. London: Cengage Learning. Glowik, M. & Smyczek, S., 2011. International Marketing Management: Strategies, Concepts and Cases in Europe. London: Oldenbourg Wissenschaftsverlag. Institute of Marketing, 2009. Marketing. London: Haymarket Press. Lee, D., 2006. Samsung Electronics: the Global Inc. London: LEE Dongyoup. Chang, S.-J., 2011. Sony Vs Samsung: The Inside Story of the Electronics Giants’ Battle For Global Supremacy. London: John Wiley and Sons. Dahlén, M., Lange, F. & Smith, T., 2009. Marketing Communications: A Brand Narrative Approach. London: John Wiley and Sons. Doole, I. & Lowe, R., 2005. Strategic marketing decisions in global markets. London: Cengage Learning EMEA,. Ferrell, O. & Hartline, M., 2010. Marketing Strategy. 5th ed. London: Cengage Learning. Glowik, M. & Smyczek, S., 2011. International Marketing Management: Strategies, Concepts and Cases in Europe. London: Oldenbourg Wissenschaftsverlag. Institute of Marketing, 2009. Marketing. London: Haymarket Press. Lee, D., 2006. Samsung Electronics: the Global Inc. London: LEE Dongyoup.