Lego Essay

| |2012 |
| |Australian Catholic University, North Sydney |
| | |
| |Tommy Sugianto S00124626 | |
| | |
| | |

|[LEGO DUPLO MARKETING REPORT] |
|[ |

TABLE OF CONTENT

1. TABLE OF CONTENT .................................................................................. 1

2. EXECUTIVE SUMMARY .............................................................................. 2

3. OVERVIEW…………….....................................................................................3

4. SITUATION ANALYSIS………………………………………………………………………………..4

4.1 SWOT ANALYSIS………………………………………………………………………..……….4

4.2 FIVE FORCE ANALYSIS…………………………………………………………………………4

4.3 PEST ANALYSIS…………………………………………………………………………………..6

4.4 CONSUMER TRENDS…………………………………………………………………………..6

5. STATED MARKETING OBJECTIVES………………………………………………………………7

5.1 SMART OBJECTIVES……………………………………………………………………………..7

6. MARKETING STRATEGY……………………………………………………………………………..9

6.1 FACEBOOK CAMPAIGN…………………………………………………………………………9

6.2

References: | Dahlen, Michael, Lange, Federik & Smith, Terry 2010, Marketing Communication: A brand Narrative Approach, , WILEY, United | |Kingdom. | Belch, George E, Belch, Michael A, Kerr, Gayle & Powell, Irene 2009, Advertising and Promotion, Mc Grawhill, Australia. |Tatiana, 2010, Lego Duplo Facebook pages, viewed 29 April 2012, < https://www.facebook.com/LEGODUPLO?ref=ts#!/LEGODUPLO/info > | |Danimezza, 2011, Lego Duplo Pinterest pages, viewed 29 April 2012, < https:// | |http://pinterest.com/danimezza/lego-duplo-addicts/> | Passport GMID search: Lego Passport GMID search: Lego in australia