Read full document

Lego Essay

By | May 2013
Page 1 of 11
| |2012 | | |Australian Catholic University, North Sydney | | | | | |Tommy Sugianto S00124626 | | | | | | | |

|[LEGO DUPLO MARKETING REPORT] | |[ |

TABLE OF CONTENT

1. TABLE OF CONTENT .................................................................................. 1

2. EXECUTIVE SUMMARY .............................................................................. 2

3. OVERVIEW…………….....................................................................................3

4. SITUATION ANALYSIS………………………………………………………………………………..4

4.1 SWOT ANALYSIS………………………………………………………………………..……….4

4.2 FIVE FORCE ANALYSIS…………………………………………………………………………4

4.3 PEST ANALYSIS…………………………………………………………………………………..6

4.4 CONSUMER TRENDS…………………………………………………………………………..6

5.STATED MARKETING OBJECTIVES………………………………………………………………7

5.1 SMART OBJECTIVES……………………………………………………………………………..7

6.MARKETING STRATEGY……………………………………………………………………………..9

6.1 FACEBOOK CAMPAIGN…………………………………………………………………………9

6.2 PINTEREST...
Hide

Rate this document

What do you think about the quality of this document?

Share this document

Let your classmates know about this document and more at Studymode.com