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Lego Essay

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| |2012 | | |Australian Catholic University, North Sydney | | | | | |Tommy Sugianto S00124626 | | | | | | | |

|[LEGO DUPLO MARKETING REPORT] | |[ |

TABLE OF CONTENT

1. TABLE OF CONTENT .................................................................................. 1

2. EXECUTIVE SUMMARY .............................................................................. 2

3. OVERVIEW…………….....................................................................................3

4. SITUATION ANALYSIS………………………………………………………………………………..4

4.1 SWOT ANALYSIS………………………………………………………………………..……….4

4.2 FIVE FORCE ANALYSIS…………………………………………………………………………4

4.3 PEST ANALYSIS…………………………………………………………………………………..6

4.4 CONSUMER TRENDS…………………………………………………………………………..6

5.STATED MARKETING OBJECTIVES………………………………………………………………7

5.1 SMART OBJECTIVES……………………………………………………………………………..7

6.MARKETING STRATEGY……………………………………………………………………………..9

6.1 FACEBOOK CAMPAIGN…………………………………………………………………………9

6.2 PINTEREST...