Marketing Communication: Levis

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Levi Jeans

Grantham University

In business it’s important to align yourself strategically and tactically to know what your business is capable of achieving, not limiting the potential of your products to maintain brand integrity. It’s wise to transform your business with the times, because what has been successful in the past may not be successful today therefore, it’s important to know where your business is, where it’s going, and where you want it to be in the future; maintaining the edge both, domestically and globally.

Levi Jeans

Levi strategic and tactical aspects: Is to remain relevant to a specific audience that regenerates itself every four to five years (Dahlen, Lange, and Smith, pg. 233). Levi wants to find out what role they have in the business, and where they want to go. They want to know what type of business market to stake out, what buyer needs are and what groups to serve.

Levi wants to know how much they can get customers to buy their products. In order for them to get customers to buy their products they had to stake out a market that was of their liking, attract and please customers, compete and conduct operations to achieve organizational success.

Levi had to strengthen their strategic and tactical place in the industry by being competitive long term. They had to have good financial performance, incorporating offensive and defensive moves to sustain themselves. To sustain themselves management had to get involved making a series of moves, both in the marketplace and internally. For Levi to keep their strategic and tactical position in the market place, they had to go back to their old ways of doing business; being relevant to social, cultural and consumer trends, but retaining its special positioning in the minds of the target audience (Dahlen, Lange, and Smith 2010, pg. 233). Levi...
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