Influences consumer behavior
VINAMILK GROUP
Describe and analyze consumer behavior of Vinamilk’ customers.
I. Purchase decision process:
1. Problem recognition:
The demand for milk is a biological need. They arise from a state of physiological of stress such as starvation.
2. Information search:
Internal search: Recovering and searching the knowledge; understanding in memory.
External search:
+ Customers can get information from the sellers fully, particularly and exactly.
+ Nowadays, with modern information technology, supermarkets, shops can offer customers a lot of information. In addition, the information on the packaging, trademarks are important sources that providing information effectively.
+ The TV ads are effective information for customers about design, the deals and promotions.
3. Alternative evaluation:
4. Purchasing decision:
5. Post- purchase behavior:
II. Psychological influences:
1. Motivation:
At anytime people have many needs. A need will become the engine when it rises to a strong level enough to meet demand and will reduce stress.
In terms of the economy grows, people 's lives are being enhanced so the people 's demand is improving and they are also concerned more about themselves. So Vinamilk made products to meet the needs of all objects, such as milk for children, adult milk, milk for mothers, milk for those who are slimming, ...
2. Perception:
People have perception are always ready for action. The problem is how they will act in the fact also influenced by their perception about the situation at that time. Perception is not only dependent on the physical factors but also depends on the relationship of the factors that for ambient conditions and the individual within it.
Vinamilk has the advertising strategy for people to pay attention to the company 's products such as the hanging of ad banners on the road to introduce products or advertising funny clips attract viewers as the clip with the image of the cow with the very funny singing attracted the attention of the
Describe and analyze consumer behavior of Vinamilk’ customers.
I. Purchase decision process:
1. Problem recognition:
The demand for milk is a biological need. They arise from a state of physiological of stress such as starvation.
2. Information search:
Internal search: Recovering and searching the knowledge; understanding in memory.
External search:
+ Customers can get information from the sellers fully, particularly and exactly.
+ Nowadays, with modern information technology, supermarkets, shops can offer customers a lot of information. In addition, the information on the packaging, trademarks are important sources that providing information effectively.
+ The TV ads are effective information for customers about design, the deals and promotions.
3. Alternative evaluation:
4. Purchasing decision:
5. Post- purchase behavior:
II. Psychological influences:
1. Motivation:
At anytime people have many needs. A need will become the engine when it rises to a strong level enough to meet demand and will reduce stress.
In terms of the economy grows, people 's lives are being enhanced so the people 's demand is improving and they are also concerned more about themselves. So Vinamilk made products to meet the needs of all objects, such as milk for children, adult milk, milk for mothers, milk for those who are slimming, ...
2. Perception:
People have perception are always ready for action. The problem is how they will act in the fact also influenced by their perception about the situation at that time. Perception is not only dependent on the physical factors but also depends on the relationship of the factors that for ambient conditions and the individual within it.
Vinamilk has the advertising strategy for people to pay attention to the company 's products such as the hanging of ad banners on the road to introduce products or advertising funny clips attract viewers as the clip with the image of the cow with the very funny singing attracted the attention of the