Company Overview of Vinamilk: Southern Coffee Dairy Company

Vinamilk first known as Southern Coffee Dairy Company established in 1976, then renamed to United Enterprise of Milk Coffee Cookies and Candies in 1978 Vietnam Dairy Company was formally established in 1993. In 2003, follows its IPO to the Ho Chi Minh Stock Exchange, the company legally change its name to Vietnam Dairy Products Joint Stock Company as known as Vinamilk. (Wikipedia).Vinamilk is become the leading enterprises of the dairy industry, they had more than 200 kind of product which is produce from milk such as condensed milk, powdered milk, fresh milk, soya milk, yogurts, ice cream, cheese, coffee and fruit juice, tea with groups of Vinamilk brand: Condensed milk (Longevity, Southern Star), Dielac, Ridielac (powdered milk) and V-fresh (soya milk, juice, tea). Domestic market is the mainly market of Vinamilk which the revenue make up more than 70% and 30% from the export to other country like Cambodia, Philippines, Australia and Middle East. Vinamilk 's distribution network is very strong in countries with 183 distributors and nearly 94,000 sales points in 64 provinces of Vietnam. In 2010, Vinamilk is the first company in Vietnam to be included in the Forbes Asia 's 200 Best under a Billion lists that highlights 200 top-performing small- and mid-sized companies with annual revenue under US$1 billion (Forbes 10). The main competitor of Vinamilk is the milk powdered company like Abbott, Mead Johnson, Friso and Nutifood because of the market share of milk powdered of Vinamilk is quite low, the reason is they don’t create the customer trust in the domestic milk powdered. Beside that the competitor of other product of Vinamilk are Nestle Viet Nam and Dutch Lady they both compete in fresh milk, yogurts, fruit juice and coffee. We will do the analysis in Vinamilk SWOT and their strategy plan for next 3-5 years. In addition, we can see that Vinamilk had some problem in the milk powdered market share, the supply for input like: raw material and marketing strategy for

References: * Vinamilk Organization Chart http://www.vinamilk.com.vn/ENG/?vnm=sodo * http://en.wikipedia.org/wiki/Vinamilk *  "Asia 's 200 Best Under A Billion". Forbes. 2010-09-01. Retrieved 2010-09-07. * Vinamilk mission & vision http://www.vinamilk.com.vn/ENG/?vnm=about&id=2 * Smallholder Dairy in Vietnam http://www.aphca.org/reference/Workshops_chiangmai_25-29-08/Presentation/Day1/3_Smallholder%20Dairy%20in%20Vietnam-Gautier.pdf * http://www.maxi-pedia.com/SWOT+analysis+matrix+method+model