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Ikea Culture in Malaysia
INTERNATIONAL COLLABORATIVE VENTURES BETWEEN HIGHER EDUCATION INSTITUTIONS. A BRITISH-RUSSIAN CASE STUDY.

John Walton
London Metropolitan University
j.walton@londonmet.ac.uk

Gisèle Guarisco
London Metropolitan University
g.guarisco@londonmet.ac.uk

Abstract

This paper provides a case study analysis of an ongoing collaborative venture between a British and a Russian Higher Education (HE) institution. The paper provides evidence of how knowledge transfer, knowledge migration and, to some extent, management learning, have been achieved in the partnership under study through trust, commitment, forbearance, diplomacy and other soft communication skills. It offers an alternative perspective to the findings of Gilbert and Gorlenko (1999) who explain how a similar partnership foundered.

Key words: partnership management skills, knowledge transfer

Introduction

Gilbert and Gorlenko (1999) provide a fascinating case study insight into a British-Russian international collaborative venture (ICV) aimed at achieving a British validated Master of Business Administration (MBA) delivered in Moscow by Russians. They describe how the partnership started in 1992 with a certain ‘mutual euphoria’, but changed over the years to a much ‘colder realism’ about importing UK courses and associated quality assurance procedures. They explain how major issues such as language of delivery, assessment styles and procedures were not resolved and resulted in mutual misunderstanding, resentment and polarisation of views. After some years, although progress had been made on a postgraduate diploma, the full MBA was still not validated, the alliance foundered, and the ‘brave’ experiment failed. With much regret on both sides, the Wolverhampton business school withdrew. Drawing upon their experiences they suggest there are generic problems of establishing UK validated awards in Russian HE institutions. The approach entails a product-oriented



References: Buckley, P.J. and Chapman, M. (1997) ‘The Use of Native Categories in Management Research’, British Journal of Management 8: 283-299 Buckley, P.J, Glaister, K.W Butler, R. and Gill, J. (1997) ‘Knowledge and Trust in Partnership Formation’, paper presented at the Fourth International Conference on Multi-Organisational Partnerships and Co-operative Strategies, Oxford University Clark E Dobosz D. and Jankowicz A.D. (2002) ‘Knowledge transfer of the Western concept of quality’, HRDI .5 (3): 353-67 Doz, Y.L Fineman S (1993) ‘Organisations as emotional arenas’, in S. Fineman (ed.) Emotion in Organisations, London: Sage Flick, U Gilbert K. and Gorlenko E. (1999) ‘Transplant and process-oriented approaches to international management development – An evaluation of British-Russian co-operation’, HRDI 2 (4): 335-54 Granovetter, M Grant, R.M., Almeida, P. and Song, J. (2000) ‘Knowledge and the Multi-national enterprise’, In C.J.M. Millar R.M. Grant and C.J. Choi (eds.) International Business: Emerging Issues and Emerging Markets, Basingstoke, Macmillan, pp102-114 Honigmann, J.J Iles P. and Yolles M. (2002) ‘International joint ventures, HRM and viable knowledge migration’, International Journal of Human Resource Management, 13:4, 624-641 Jankowitz, A.D Kelly, G.A. (1955) The Psychology of Personal Constructs New York, Norton Lang R Lee, J.A. (1966) ‘Cultural Analysis in Overseas Operations’, Harvard Business Review, March-April: 106-111 Strauss A

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