Comparative Case Study of Vodafone & O2

FINAL DISSERTATION

TO EXPLORE THE IMPACT OF INNOVATION ON MOBILE PHONE TECHNOLOGY – A COMPETITIVE CASE STUDY OF VODAFONE AND O2

SUBMITTED BY

HAMMAD RAZA

BITE ID: 40907

Submitted in partial fulfilment of the requirement for the
MBA Innovative Management
In collaboration with Coventry University and the British Institute of Technology & E-commerce

August 2011

LETTER OF TRANSMITTAL

August 15, 2011

Dr. Hasan Gilani
Project Supervisor
Coventry University

Dear Sir:

I am submitting the final project report on “To explore the impact of innovation on mobile phone technology - A competitive case study of Vodafone and O2”. The report includes strategic concept & dynamic competitive strategy was used & it shows how technology made difference in the life of people in the United Kingdom. While in the comparative study between two companies research methodology would be general technique of questionnaire development & previous research work that is already done needs to be referred.

I am grateful for your guidance and supervision without which this task could have not been completed.

Yours Sincerely,
Hammad Raza

ACKNOWLEDGEMENT

I am deeply grateful to Almighty ALLAH for enabling me to accomplish this assignment.

My genuine thanks to my counselor Dr. Hasan Gilani without his help and direction this study would not have been possible. I am also thankful to those who guided me throughout the plan.

Last but not the least; I would submit great thanks to my family and others who had directly and indirectly cooperated with me throughout the period of my research.

ABSTRACT

There is certain development going on related to mobile technology & this technology made lots of difference in human life. As the technology changes day by day & it’s affecting the life of people & it becomes the need of human life. With the random advancement & technology changes day by day & people are experiences new

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