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Hungry Jack's Strategic Analysis

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Hungry Jack's Strategic Analysis
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Executive Summary The article at hand is a report discussing the structure of several industries and the various marketing strategies they use. The strategies have undergone severe analysis based on several theories of marketing. To help explain these concepts the fast food industry is the main source of reference. In addition, we will use Hungry jack’s limited as the main example in the fast food industry. Based on the different approaches the company has used a sound conclusion was reached. This enables us to gain in-depth knowledge on the different marketing strategies companies in the fast food industry use. Through this, we are also able to determine the various challenges affecting the industry. The reports also clearly show the strengths and weakness of firms in this …show more content…
In order for a firm to emerge victorious, it is essential for an organization to acquire a set of skills that enable them to outdo their competitors (Melnyk, et al, 2011). It is important for a firm to adhere to the regulatory rules and standards put in place. For a product to enter the market, it must attain the minimal requirements of the sector. These regulatory laws ensure technical compatibility, interface issues for network or system products and process performance. As one of the leading fast food organization Hungry Jack’s has been able to set standards for products in the sector. It also acts as a trendsetter for other firms in the sector. In order for a firm to be on the game, it also needs to have access to internal technology. This especially helps worker of the company. Such include use of automobiles, cellphones and internet in work places. Hunger Jack’s has followed this by installing free WIFI in all its branches and equipping outlets with cellphones for workers for easy
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