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Compass Group

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Compass Group
Compass Group

Name: Chongwen Bi

Number: 9016025460

A Business Report of Compass Group
Executive summary Compass Group, headquartered in the Compass House in Chertsey, Surrey, United Kingdom, is believed to be a first-rate multinational food manufacturing group around the global world, providing food and a wide range of supporting services to the worldwide customers no matter where they are, workplaces of factories, offices, cultural venues, or other remote areas of the towns. The branch members, such as Eurest, ESS, Restaurant Associates, Morrison, GRSA and Sofra Yemek and so on, share the benefits, responsibilities as well as beliefs and values of the general group (Richard Cousins, 2011). As a matter of fact, it is the unique approach and effective management and operation business model that contribute a lot to the sustainable leading role of the company in the markets, so the Compass group is expected to have huge marketing potential and shall keep rapid growth of profits in the future. This report aims to analyze the situations of this company from the perspective of marketing strategies or its code of business conduct in the current market environment. Consequently, the main drivers, marketing planning and distributions channels should be well known by means of relative researches so that some suggestions or recommendations can be put forward for future development of this company.

Table of Content
Executive summary……………………………………………………………………..1
1 Introduction…………………………………………………………………………… 3
2 A Business Report………………………………………………………………….....3 2.1 Business model………………………………………………………………….....3 2.2 Developing Trends…………………………………………………………………4 2.3 Customers and Competitors………………………………………………………4 2.4 Suggestions for Marketing Strategies……………………………………………5
3 Conclusion……………………………………………………………………………...6
Reference………………………………………………………………………………....7
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