Master of Marketing

Topics: Marketing, Qualitative research, Marketing research Pages: 2 (520 words) Published: April 23, 2013
Dear Sir or Madam,

I am writing to you to express my interest in applying for the European Master Program in Consumer Affairs at Technical University of Munich “TUM”, scheduled to start in winter 2012. After obtaining my bachelor degree in Economics majored in Business Administration and working in marketing positions in two different industries, I am ready to pursue a high level of academic knowledge where it will be a base ground for an international profession.

Starting my professional career as Senior Marketing Supervisor in Modern Food a leading international company in FMCG “Fast Moving Consumer Goods” | Food industry was a great opportunity for me where I had the chance to improve my research and analytical skills along with the strategic thinking by understanding the consumer habits and considering the trade policies.

Meeting the consumer’s demands and preferences is one of the main objectives that stand behind building an accurate marketing plan. Therefore, I was working closely with the Marketing Research Department in conducting a multiple qualitative and quantitative research for better market understanding in order to achieve the company’s objectives and goals. I also had the chance to attend local and international food exhibitions such as “Düsseldorf Food Exhibition” and “Dubai Food Exhibition”, where I had the chance to meet the major competitors along with relevant marketing materials and collaborative suppliers.

In early 2011 I was fortunate enough to work as Marketing Assistant in Amadeus a leading international company in GDS “Global Distribution System” | IT industry, where I had the chance to widen my conceptual thinking in an international level.

I’m working hand by hand with the Global Marketing Team in conducting all required research in order to assure delivering best technology and services that match today market needs. Also, I had the chance to organize and attend the company conferences such as AACO...
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