How Kenya Airways Limited Has Used Information Technology to Increase Its Market Share While Enhancing Quality
HOW KENYA AIRWAYS LIMITED HAS USED INFORMATION TECHNOLOGY TO INCREASE ITS MARKET SHARE WHILE ENHANCING QUALITY
BY
(MBA/GC/355/11/12)
MARTIN KETIENYA
COURSE CODE: CMM 510
COURSE TITLE: MANAGEMENT INFORMATION SYSTEMS
MAY 2012
ABSTRACT
Kenya Airways was at a crossroads in 2006. A hunger for new markets prompted air carriers from the Middle East and Asia to expand aggressively into Africa. So Kenya Airways executives responded—putting in place an expansion plan of their own, designed to make the company the leader in intra-Africa air traffic by 2009.
But the managers included an important stipulation—find a way to fuel growth without significantly expanding back-office operations, particularly in the finance, human resources, and supply chain management departments. The challenge for Kenya Airways was to consolidate heterogeneous systems within the organization. What the airline needed was a system platform that would provide integration for processes throughout the organization’s departmental systems.
This paper highlights a brief description of the company. It then proceeds to give a brief overview of what quality means for Kenya Airways as a company. Consequently, it illustrates how the company has effectively employed as information system platform to improve quality and efficiency. It concludes by giving a succinct summary why information systems are important for organizations today and a conclusion underscoring Kenya Airways as an innovative organization in the use of information systems.
Table of Contents ABSTRACT i 1.0 INTRODUCTION 1 1.1 Company Profile 1 1.2 What quality means for Kenya Airways 1 2.0 Information Technology effectively employed at Kenya airways 2 2.1Why the Oracle Enterprise Resource Planning system 2 2.2 Impacts of the use of the information system on business performance 3 2.2.1 Human resource Management 3 2.2.2 Finance 3 2.2.3 Procurement and inventory management 3 2.2.4 Better administrative processes 4 2.2.5 Divisional
BY
(MBA/GC/355/11/12)
MARTIN KETIENYA
COURSE CODE: CMM 510
COURSE TITLE: MANAGEMENT INFORMATION SYSTEMS
MAY 2012
ABSTRACT
Kenya Airways was at a crossroads in 2006. A hunger for new markets prompted air carriers from the Middle East and Asia to expand aggressively into Africa. So Kenya Airways executives responded—putting in place an expansion plan of their own, designed to make the company the leader in intra-Africa air traffic by 2009.
But the managers included an important stipulation—find a way to fuel growth without significantly expanding back-office operations, particularly in the finance, human resources, and supply chain management departments. The challenge for Kenya Airways was to consolidate heterogeneous systems within the organization. What the airline needed was a system platform that would provide integration for processes throughout the organization’s departmental systems.
This paper highlights a brief description of the company. It then proceeds to give a brief overview of what quality means for Kenya Airways as a company. Consequently, it illustrates how the company has effectively employed as information system platform to improve quality and efficiency. It concludes by giving a succinct summary why information systems are important for organizations today and a conclusion underscoring Kenya Airways as an innovative organization in the use of information systems.
Table of Contents ABSTRACT i 1.0 INTRODUCTION 1 1.1 Company Profile 1 1.2 What quality means for Kenya Airways 1 2.0 Information Technology effectively employed at Kenya airways 2 2.1Why the Oracle Enterprise Resource Planning system 2 2.2 Impacts of the use of the information system on business performance 3 2.2.1 Human resource Management 3 2.2.2 Finance 3 2.2.3 Procurement and inventory management 3 2.2.4 Better administrative processes 4 2.2.5 Divisional
References: Conradie,R.(2011) ,ERP takes flight at Kenya Airways in The marketing journal vol 8 Drucker, P.(1993) , Management: Tasks, Responsibilities, Practices, Harper Business,London, ISBN 0-88-730615-2 Lucey,T.(2005),Management information systems, Ninth edition, Thomson Learning,United Kingdom,ISBN 1-84480-172-1 http://www.kenyaarways.co.ke http://www.oracle.com APPENDICES Appendix 1: The Kenya Airways passenger services and customer care panes Appendix 2: The flight booking self -service systems pane Appendix 3: The i-recruitment pane