Kenya Airways
KENYA AIRWAYS the pride of Africa.
Strategic information management
Table of contents:
I. Introduction
II. Mission and vision statements
III. Performance of Kenya airways
IV. Porters five forces of competitive advantage
V. Nature of the airline market in relation to the five forces
VI. A swot analysis for KQ
VII. Recommendations
VIII. References
INTRODUCTION
Kenya Airways Limited commonly known as Kenya Airways is Kenya's flag carrier and largest airline and is engaged in the operation of both international and domestic air services including carrying passengers, freight and mail as well as providing ancillary services. Their headquarters is in Embakasi, Nairobi while its main base is at the Jomo Kenyatta International Airport (JKIA
It was founded in 1977 after the breakup of the East African Community that led to the dissolution of the East African Airways. Kenya Airways operates under the IATA airline code KQ and the ICAO airline code KQA, while its call sign is KENYA. (Web-2). Initially it was owned by the Government of Kenya but in 1986 the government made the first move towards the privatization of the company. However, it was not until 1996 that the privatization process was completed with the company issuing an initial public offer in March that year. KLM is the largest shareholder with a 26% shareholding, followed by the Kenyan government with 23% and the remaining 51% being held by individuals and organisations both locally and internationally. Its shares are traded in the Nairobi Stock Exchange, the Dar-es-Salam Stock Exchange and the Ugandan Securities Exchange. It owns 49% of Precision Air a Tanzanian carrier.
As of October 2011, the carrier's destination network comprised of 56 cities in Asia, Africa and Europe and its fleet consisted of a total of 35 planes broken down as follows:
Kenya Airways Fleet[31]
Passenger Fleet
Aircraft In Service Orders Options Passengers Notes C Y Total
Boeing 737-300
6 — —
Strategic information management
Table of contents:
I. Introduction
II. Mission and vision statements
III. Performance of Kenya airways
IV. Porters five forces of competitive advantage
V. Nature of the airline market in relation to the five forces
VI. A swot analysis for KQ
VII. Recommendations
VIII. References
INTRODUCTION
Kenya Airways Limited commonly known as Kenya Airways is Kenya's flag carrier and largest airline and is engaged in the operation of both international and domestic air services including carrying passengers, freight and mail as well as providing ancillary services. Their headquarters is in Embakasi, Nairobi while its main base is at the Jomo Kenyatta International Airport (JKIA
It was founded in 1977 after the breakup of the East African Community that led to the dissolution of the East African Airways. Kenya Airways operates under the IATA airline code KQ and the ICAO airline code KQA, while its call sign is KENYA. (Web-2). Initially it was owned by the Government of Kenya but in 1986 the government made the first move towards the privatization of the company. However, it was not until 1996 that the privatization process was completed with the company issuing an initial public offer in March that year. KLM is the largest shareholder with a 26% shareholding, followed by the Kenyan government with 23% and the remaining 51% being held by individuals and organisations both locally and internationally. Its shares are traded in the Nairobi Stock Exchange, the Dar-es-Salam Stock Exchange and the Ugandan Securities Exchange. It owns 49% of Precision Air a Tanzanian carrier.
As of October 2011, the carrier's destination network comprised of 56 cities in Asia, Africa and Europe and its fleet consisted of a total of 35 planes broken down as follows:
Kenya Airways Fleet[31]
Passenger Fleet
Aircraft In Service Orders Options Passengers Notes C Y Total
Boeing 737-300
6 — —
References: KShs(Mil). 2011 2010 Var. Var. % Turnover 85,836 70,743 15,093 21.3