How Effective an Internet Advertisement Is, as a Persuasive Tool in Impacting the Mind of Internet User of Varanasi
Science Communication Project
How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi
This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life. Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU. In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi.
And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective. Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project.
How effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi
This project is to get an overall view and exposure to the industry and its working environment. It enhances and boosts the morale of the researcher. Most of the program is meant for the personality development of the researcher and basic motive is to provide accessibility to practical knowledge and exposure to practical professional life. Therefore to make aware of real life in working situation, every Journalism and Mass communication student of BHU has to undergo research project as a class work activity under the proper guidance of professors and professional managers, which give him or her a better understanding of environment. This project is helpful in accounting for as experience, which would prove very beneficial to create a future endeavor. This is result of my hard work and deep involvement with the work allotted to me as for the academic purpose to fulfill the requirement of the Journalism and Mass communication student of BHU. In this project, which is given by the Professor Anurag Dave, I found the information about pulses of present scenario of the how effective an Internet advertisement is, as a persuasive tool in impacting the mind of internet user of Varanasi.
And finally I hope that this report meet the given expectation and requirement. I have tried to draw some conclusion from my observation and have made suggestion and recommendation, which I think shall help the online advertisement companies in solving the problem highlighted by this study and also help in accomplishment of the organizational objective. Acknowledgement I Basant Deo Singh student of Banaras Hindu University, Varanasi would like to thank each and every person who has helped me in the completion of the project.
Bibliography: In completion of this project I have taken the help of various texts being provided by various books, magazine, journal and websites which I have listed below: * http://www.aef.com/on_campus/classroom/book_excerpts/data/154, * http://www.biztechreport.com/story/1173-internet-advertising-india * http://techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/ * http://econsultancy.com/us/blog/8693-five-online-advertising-trends-to-expect-in-2012 * http://en.wikipedia.org/wiki/Online_advertising * Magazine - Style machine editor Mr. Siddhart Pandey * Book - Salesmanship by Dr. C.N. Sontakki from Kalyani Publishers