How the Internet Has Changed Advertising in the U.S.

Abstract This paper seeks to examine the ways in which the increased presence of the Internet has changed the advertising industry in the United States in recent years. Some different types of internet advertising methods will be presented, as well as how some consumers view these types of advertising and their overall effectiveness. Many companies today take advantage of the online technologies that are available, and this has caused a great change in advertising platforms and messages. This paper will explore the advantages Internet advertising has to offer and changes that have occurred in the world of advertising because of the presence and expansion of the Internet and what is has to offer.
Introduction
The development and growth of computer technologies has transformed the way in which companies have traditionally approached advertising. The huge presence of the Internet has dramatically transformed the face of advertising and its effectiveness. The seemingly endless amount of information that is available to users and the amount of time that is now spent on the Internet has made it a prime way to advertise and reach consumers. Because of the flexibility and control over advertising materials that is possible through the use of the Internet, it has become a widely used marketing communications tool.
Before the Internet really came on the scene, the most popular means of advertising were through television, newspapers, radio, and magazines. These are still used today, but do not have the same capabilities that come with using the Internet. This fact has caused most companies to change their marketing plans and has allowed them to more effectively reach their target market.

The range of the Internet is greater than most traditional means of advertising and it offers some targeting methods that help to make sure a company’s ads are seen by the people who are most likely to end up making a purchase. Another advantage of advertising on the Internet is