Attitudes and Opinions of People in Brasov Regarding Internet Advertising
Marketing Research
Attitudes and opinions of people in Brasov regarding Internet advertising
I. Introduction
I have conducted a marketing research on " Attitudes and opinions of people in Brasov regarding Internet advertising" to determine the way Internet advertising is seen and what its impact on the population of Brasov is.
II. Research objectives and assumptions
II.1. General Assumptions
a) The biggest part of the population think that the television is the most attractive advertising medium.
b) Most respondents use the Internet for information.
c) There are very many people from Brasov that consider Internet as a good way to advertise.
d) Most of the population in Brasov believes that internet advertising is aggressive.
e) A big part of the population in Brasov would decide to purchase a product, following an Internet advertising campaign.
II.2. Statistical Assumptions
H0: At least 55% of the interviewed consider that Internet advertising is invasive.
H1: Less than 55% of the interviewed consider that Internet advertising is invasive.
H0: Up to 65% of people from Brasov believe that the Internet is a good advertising environment.
H1: More than 65% of the respondents believe that the Internet is a good advertising environment.
H0: Up to 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign.
H1: More than 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign.
H0: There is no connection between women and men with regard to the idea that the internet is a good advertising environment.
H1: There are connections between women and men with regard to the idea that the internet is a good advertising environment.
H0: Between men and women there are no connections with respect to the decision of purchasing a product following an Internet advertising campaign.
H1: There are connections between
Attitudes and opinions of people in Brasov regarding Internet advertising
I. Introduction
I have conducted a marketing research on " Attitudes and opinions of people in Brasov regarding Internet advertising" to determine the way Internet advertising is seen and what its impact on the population of Brasov is.
II. Research objectives and assumptions
II.1. General Assumptions
a) The biggest part of the population think that the television is the most attractive advertising medium.
b) Most respondents use the Internet for information.
c) There are very many people from Brasov that consider Internet as a good way to advertise.
d) Most of the population in Brasov believes that internet advertising is aggressive.
e) A big part of the population in Brasov would decide to purchase a product, following an Internet advertising campaign.
II.2. Statistical Assumptions
H0: At least 55% of the interviewed consider that Internet advertising is invasive.
H1: Less than 55% of the interviewed consider that Internet advertising is invasive.
H0: Up to 65% of people from Brasov believe that the Internet is a good advertising environment.
H1: More than 65% of the respondents believe that the Internet is a good advertising environment.
H0: Up to 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign.
H1: More than 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign.
H0: There is no connection between women and men with regard to the idea that the internet is a good advertising environment.
H1: There are connections between women and men with regard to the idea that the internet is a good advertising environment.
H0: Between men and women there are no connections with respect to the decision of purchasing a product following an Internet advertising campaign.
H1: There are connections between