Attitudes and Opinions of People in Brasov Regarding Internet Advertising

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Marketing Research
Attitudes and opinions of people in Brasov regarding Internet advertising

I. Introduction

I have conducted a marketing research on " Attitudes and opinions of people in Brasov regarding Internet advertising" to determine the way Internet advertising is seen and what its impact on the population of Brasov is.

II. Research objectives and assumptions

II.1. General Assumptions

a) The biggest part of the population think that the television is the most attractive advertising medium. b) Most respondents use the Internet for information.
c) There are very many people from Brasov that consider Internet as a good way to advertise. d) Most of the population in Brasov believes that internet advertising is aggressive. e) A big part of the population in Brasov would decide to purchase a product, following an Internet advertising campaign.

II.2. Statistical Assumptions

H0: At least 55% of the interviewed consider that Internet advertising is invasive. H1: Less than 55% of the interviewed consider that Internet advertising is invasive.

H0: Up to 65% of people from Brasov believe that the Internet is a good advertising environment. H1: More than 65% of the respondents believe that the Internet is a good advertising environment.

H0: Up to 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign. H1: More than 65% of people living in Brasov would decide to purchase a product following an Internet advertising campaign.

H0: There is no connection between women and men with regard to the idea that the internet is a good advertising environment. H1: There are connections between women and men with regard to the idea that the internet is a good advertising environment.

H0: Between men and women there are no connections with respect to the decision of purchasing a product following an Internet advertising campaign. H1: There are connections between women and men with respect to the decision of purchasing a product following an Internet advertising campaign. II.3. Research Objectives

Tab.II.3.1. Research Objectives
| | |Basic aspects |Researcher’s questions |Research objectives | |1. Attitudes of the people living in Brasov |1. What is their position related to the |1. Identifying the beliefs regarding the | |towards the use of the Internet as an |usage of the Internet as advertising tool? |usage of the Internet as advertising tool. | |advertising tool. |2. How do they characterise the usage of the | | | |Internet as advertising tool? |2. Establishing the degree of familiarity | | | |with the subject of the research. | |2. Indentifying the main attitudes of the |1. How often do they use the Internet? |1. Establishing how frequent the Internet is | |people from Brasov with respect to the use of|2. What websites do they frequent? |used. | |the Internet as advertising tool. |3. For what purpose do they frequent those |2. Identifying the frequented websites. | | |websites? |3. Establishing the purpose in which the | | |4. What is the degree of interest towards |Internet is utilised. | | |online advertising? |4. Establishing the degree of interest | |...
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