How Did John Pemberton, An Atlanta Days?

Atlanta Days:

John Pemberton, an Atlanta pharmacist, was the one who found the most popular product on the world. First, he stirred up a fragrant, caramel-colored liquid and then he carried it a few doors down to Jacobs' Pharmacy. Then he combined the mixture with carbonated water and then he offered the beverage to customers and the customers loved the samples. Later Jacobs' Pharmacy started selling this drink for five cents a glass.

Pemberton's bookkeeper, Frank Robinson, was the one who named the mixture Coca-Cola®, and wrote it out in his distinct script. Even today, Coca-Cola is written the same way. In the first year, Pemberton was just able to sell 9 glasses of Coca-Cola a day.

After a century, The Coca-Cola Company has produced
Fanta® was originally developed in the 1940s but introduced in the 1950s; Sprite® followed Fanta in 1961, with TAB® in 1963 and Fresca® in 1966. In 1960, The Coca-Cola Company acquired The Minute Maid Company, adding an entirely new line of business, juices, to the Company.

The Coca-Cola Company was spreading worldwide quickly, and year after year, Coca-Cola beverages entered more and more places: Cambodia, Montserrat, Paraguay, Macau, Turkey and more countries following each other.

Advertising is always and important business for Coca-Cola, exciting commercials were very popular in 1970s. Brand reflected fun, friendship and pleasure. The international appeal of Coca-Cola was formed in 1971 with a commercial. In the commercial a group of young people from all over the world gathered on a hilltop in Italy to sing "I'd Like to Buy the World a Coke."

The Coca-Cola Company was the only Company allowed to sell packaged cold beverages in the People's Republic of China (year 1978).

Diet Coke and New Coke:

The 1980s was a time of change in both social lifesytles and in the Coca-Cola Company. Roberto C. Goizueta became chairman of The Board of Directors and CEO of The Coca-Cola Company in 1981. Goizueta, changed the Company strategy into a new one which he called "intelligent risk
The markets of East Germany (in 1990) and India (in 1993) were opened as the growth continued.

New beverages were developed including sports drink Powerade®, children’s fruit drink Qoo® and Dasani® bottled water. The Company's line of brands further expanded through acquisitions, including Limca®, Maaza® and Thums Up® in India, Barq's® root beer in the U.S., Inca Kola® in Peru, and Cadbury Schweppes'® beverage brands in more than 120 countries around the world. Coca-Cola Company has already started to sell 1 billion servings of its products every day by the year 1997. But still there was capacity to grow.

Coca-Cola Today:

This company formed in 1886 with a single beverage in a small pharmacy corner in Atlanta, today serves 1.7 billion drinks everyday with its more than 500 brands and thousands of products in all around the world. Where ever you go, you can go and find a Coca-Cola product. The most popular brand in the world owes it’s success due to many things such as variety of products, strong bottling partners, good marketing and advertisement strategies, strong sponsorships and most importantly quality and delicious