Coca-Cola Company has a unique and exciting story when it began and the hero of this story is an Atlanta pharmacist Dr. John Pemberton who founded it in 1886 in New York. He developed a fragrant, caramel-coloured liquid after that he offered it for sale at Jacobs' Pharmacy. Then, this mix was blended with a carbonated water and introduced to customers to try it and they took a fancy to this new drink. Frank Robinson, who is a Pemberton's bookkeeper, named and wrote the mixture of Coca-Cola out in a distinctive script, which is still available until this day as same as the design that was written in.
Moving on sales value, in the first year, Pemberton sold just nine glasses of CocaCola a day with $50 revenue for that year. In comparison, now the CocaCola Company has produced more than 10 billion gallons of syrup with over $30 billion revenue, which represent a huge development in productivity potential along with financial aspect.
However, from the management aspect, an Atlanta businessman Asa Griggs Candler was the first president of CocaCola and he was the first to bring real vision to the business and the brand. In 1919, he sold the company to Ernest Woodruff and four years later his son Robert became president of the company. He spent more than 60 years a leader of company and during this period he led the expansion of Coca-Cola around the world, which now spreads across 200 countries. In the 1950s was introduced new beverage, which is Fanta and followed in 1960s with other products such as Sprite, TAB and Fresca.
Last year, MacDonald’s launched approximately 500 new products to reach 3500 worldwide products. This year, CocaCola celebrates for its 127 anniversary with 146,200 employees around the world (Coca-Cola, 2013). I have chosen this firm because its information that I need to come up with my assignment is convenient as well as its website is up to date. -------------------------------------------------
* The Coca-Cola Company...
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