COURSE: Communication and Information Technology
|SL No |Topics |Page No | |1 |Welcome Speech |02 | |2 |GrameenPhone: Backround and contemporary History |02 | |3 |GrameenPhone: Vision-Mission-Goal-Strategy |03 | |4 |Technological Structure |07 | |5 |Consumers’ Demography |09 | |6 |Customers Service |13 | |7 |Concluding Remarks |30 | |8 |References |31 |
Bangladesh has the lowest tele-density and the lowest telephone penetration rates in the world and even in the South Asia. According to a report by the International Telecommunication Union (ITU), only 1.56 among 100 people of Bangladesh own or have access to telecom facilities.
Bangladesh Telecom Limited (BTL) was the first entrant in the market back in 1989 when it was awarded a license to operate cellular, paging and other wireless communication networks in the country. Since then, it has been renamed to Pacific Bangladesh Telecom Limited (PBTL) and given the brand name CityCell Digital to its cellular services, GrameenPhone Ltd., AKTEL and Banglalink has entered the industry with various changes in between.
BTRC has formed Teletalk Bangladesh Ltd. on behalf of the government with an aim to bring price levels down and make cellular technology available to the mass public. While the market for mobile phones, specifically, has been growing steadily since its introduction back in 1993, in the past 18 months the market has more than doubled, growing from 1.5 million subscribers in early 2004 to 4.2 million at the end of 2005 .
GRAMEENPHONE: BACKGROUND and CONTEMPORARY HISTORY
Inception and Journey
It was November 28, 1996 when the private limited company, GrameenPhone received its cellular license in Bangladesh by the Ministry of Posts and Telecommunications. However, it started its operations on March 26, 1997.
During 1996, Bangladesh Government decided to auction off private cellular phone licenses to four companies. Dr Muhammad Yunus, founder of Grameen Bank, took the initiative to set up a not-for-profit private company called Grameen Telecom which is completely independent of Grameen Bank. Grameen Telecom, in turn, created a for-profit company called GrameenPhone and along with a foreign partner.
Before Grameenphone’s inception, the phone was for a selected urbanized few. The cell phone was a luxury: a flouting accessory for the select elite.The mass could not contemplate mobile telephony as being part of their lives.
Grameenphone started its journey with the Village Phone program: a pioneering initiative to empower rural women of Bangladesh. The name Grameenphone translates to “Rural phone”.
Today, Grameenphone is the leading and largest telecommunications service provider in Bangladesh with more than 40.02 million subscribers as of December 2012.
Partnerships in Investment:
As a fast growing company catering to a growing consumer base GrameenPhone has been...