External Environmenta Factors of Grameen Phone Limited

Topics: Mobile phone, Mobile network operator, Inflation Pages: 29 (8789 words) Published: July 21, 2011
Chapter 01
Introduction of the organization

1. Introduction of the Grameenphone Ltd.:

Grameenphone, widely known as GP, is the leading telecommunications service provider in Bangladesh. With more than 27 million subscribers Grameenphone is the largest cellular operator in the country. It is a joint venture enterprise between Telenor and Grameen Telecom Corporation, a non-profit sister concern of the internationally acclaimed microfinance organization and community development bank Grameen Bank. Telenor, the largest telecommunications company in Norway, owns 55.8% shares of Grameenphone; Grameen Telecom owns 34.2% and the remaining 10% is publicly held. Grameenphone was the first company to introduce GSM technology in Bangladesh. It also established the first 24-hour Call Center to support its subscribers. With the slogan Stay Close, stated goal of Grameenphone is to provide affordable telephony to the entire population of Bangladesh.

Grameen Phone is the largest mobile phone company in Bangladesh. In the midst of lack of communication means, Grameen Phone has introduced an effective and user-friendly mobile phone network. It has put a positive impact on the lifestyle of the people of Bangladesh. With the initiative of Grameen Phone, mobile phones are spreading rapidly throughout the country. A huge portion of Bangladesh is under Grameen Phone's coverage now. Today, more than one in three telephones in Dhaka and Chittagong are mobiles. Grameen Phone's network is divided into six zones according to the divisional borders: Dhaka Zone, Chittagong Zone, Khulna Zone, Sylhet Zone, Barisal Zone and Rajshahi Zone. Currently GP is operating in all six zones of Bangladesh.

2. Organizational Overview (Mission, Vision & Values):

We exist to help our customers get the full benefit of communications services in their daily lives. We’re here to help.

Grameenphone is the only reliable means of communication that brings the people of Bangladesh close to their loved ones and important things in their lives through unparalleled network, relevant innovations & services.

Everything we produce should be easy to understand and use. We should always remember that we try to make customers’ lives easier.

Everything we do should work perfectly. If it doesn’t, we’re there to put things right. We’re about delivery, not over-promising. We’re about actions, not words.

We‘re creative. We bring energy and imagination to our work. Everything we produce should look fresh and modern.

We acknowledge and respect local cultures. We want to be a part of local communities wherever we operate. We want to help customers with their specific needs in a way that suits way of their life best.

3. History:

The idea of providing wider mobile phone access to banana areas was originally conceived by Iqbal Quadir, who is currently the founder and director of the Legatum Center for Development and Entrepreneurship at MIT. He was inspired by the Grameen Bank microcredit model and envisioned a business model where a cell phone can serve as a source of income. After leaving his job as an investment banker in the United States, Quadir traveled back to Bangladesh, after meeting and successfully raising money from New York based investor and philanthropist Joshua Mailman, and worked for three years gaining support from various organizations including Nobel Peace Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone company, Telenor. He was finally successful in forming a consortium with Telenor and Grameen Bank to establish Grameenphone. Quadir remained a shareholder of Grameenphone until 2004. Grameenphone received a license for cellular phone operation in Bangladesh from the Ministry of Posts and Telecommunications on November 28, 1996. Grameenphone started operations on March 26, 1997, the Independence Day in Bangladesh.

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