Topics: Mobile phone, Mobile network operator, Mobile technology Pages: 8 (1762 words) Published: March 25, 2013
Historical Background:
Sheba Telecom(PVT Ltd)-after talking lots- finally was granted license in 1989 to operate in the rural areas of 199 upazilas. Later it obtained GSM license in 1996 to extend its business to cellular mobile, radio telephone services. It launched operation in the last quarter of 1997 as a Bangladesh-Malaysia joint venture. Tigers' Den (banglalink's headquarters) at Gulshan.

In July, 2004, it was reported that Egypt based Orascom Telecom is set to purchase the Malaysian stakes in Sheba Telecom through a hush-hush deal, as Sheba had failed to tap the business potentials in Bangladesh mainly due to a chronic feud between its Malaysian and Bangladeshi partners. An agreement was reached with Orascom worth US$25 million was finalized in secret. The pact has been kept secret for legal reasons, considering financial fallout and because of the feud. The main reason for the undercover dealing was the joint venture agreement between the Bangladeshi and the Malaysian partners, which dictates that if any party sells its Sheba shares, the other party will enjoy the first right to buy that. Integrated Services Ltd. (ISL), the Bangladeshi partner, was being ‘officially’ shown as purchasing the shares held by Technology Resources Industries (TRI) of Malaysia for $15 million. ISL then paid another $10 million to Standard Chartered Bank to settle Sheba's liabilities. In September, 2004, Orascom Telecom Holdings purchased 100% of the shares of Sheba Telecom (Pvt.) Limited (“Sheba”). It was acquired for US$60 million. Sheba had a base of 59,000 users, of whom 49,000 were regular when it was sold. Afterward it was re-branded and launched its services under the “Banglalink” brand on February 10, 2005. Banglalink’s license is a nationwide 15-year GSM license and will expire in November, 2011. In March, 2008, Sheba Telecom (Pvt.) Limited changed its name as Orascom Telecom Bangladesh Limited, matching its parent company name.

Product Profile and Market Status:
Product and Services
Banglalink offers a number of products and value added services to its valued subscribers. These attractive products and services are designed to cater to the needs of the individual subscribers. We can divide all of these products into two categories; these are-

Pre-paid packages

Prepaid is a system where you pay for your phone calls in advance. Prepaid gives you the freedom to use your mobile within your budget. It is an excellent way to control your expenditure. The products banglalink prepaid has network mobility feature which helps subscriber to move around where banglalink has its coverage. Key features of banglalink pre-paid:

No monthly subscription fee
lifetime validity for all the prepaid customers who recharged after February 23rd 2007 Advance credit feature in case of low balance.

Banglalink offers you the following prepaid products to suit your usage pattern:

oBanglalink desh
oBanglalink desh ek rate
oBanglalink desh ekrate darun
oBanglalink desh 7fnf
o1 second pulse
oBanglalink desh 10 fnf

Post-paid packages

Banglalink offers following post-paid packages;

oBanglalink inspire
oBanglalink sme

Value added services:

oInformation based services: » krishi news » travel guide » bibaholink » jobs link » islamic service » banglalink krishibazaar » banglalink emergency » blood bank » healthlink » banglalink jigyasha » i'info » railway junction » yellow pages » sms (text, quotes & jokes ...) » international sms » namaz alert

oEntertainment: » romel ali’s jibon jurey » know your star » bbc bangla » banglalink timer sms » friend finder » amar tune » song dedication » power menu » music station » voice adda » voice portal 4848 » ring tones » logos » picture messages

oData based services: » banglink mela-banglalink´s android app » web2sms » banglalink internet » banglalink phonebackup » vehicle tracking: ntrack »...
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