Foreign Direct Investment Exhange Rate
INDEX
IM-601C E-Business Fundamentals IM-602A Entrepreneurship IM-603 Econometrics IM-604A Financial Management II IM-605 Purchase and Materials Management IM-606 Project Management IM-607 Comprehensive VIVA
Each paper carries 4 credits
IM 601 C
E-BUSINESS FUNDAMENTALS
Course Objective:
The objective of this course is to help students to understand the basics of Electronic Business, Electronic Commerce, and related issues.
Course Content:
1. Introduction: Introduction to internet, Introduction to e-business, Traditional business vs. e-business (Brick and Mortar system vs. virtual systems) 2. Basic concepts: Basic concepts of e-Business, History of Internet, Emergence of e-business, Importance of e-Business 3. Structural transformation-Business models, Functional model, Resource model 4. Consumer behavior: Segmenting and analyzing target audience, Consumer Behavior Models 5. Internet Marketing: Traditional marketing V/s e-marketing, Internet as a tool to promotion, Cyber Advertising and Cyber Branding e-Fulfillment 6. Customer relationship management: CRM Myths, CRM Architecture, Supporting, Requirement of CRM infrastructure, Building CRM Infrastructure, Next Generation CRM trends 7. Business to business intermediations: Virtual supply chain and Supply chain management 8. Electronic payment systems: Payment methods, SET, Other payment services on Internet, e-Tailing, e-Banking, e-HRM, e-Commerce in service sector, e-Enterprise 9. Security Issues: Technical and management perspective 10. Knowledge Management: KM with Organization Perspective, Service and Products. 11. Cyber Laws 12. Electronic Business Challenges and Prospective 13. Strategies for electronic business
Books Recommended :
1)
IM-601C E-Business Fundamentals IM-602A Entrepreneurship IM-603 Econometrics IM-604A Financial Management II IM-605 Purchase and Materials Management IM-606 Project Management IM-607 Comprehensive VIVA
Each paper carries 4 credits
IM 601 C
E-BUSINESS FUNDAMENTALS
Course Objective:
The objective of this course is to help students to understand the basics of Electronic Business, Electronic Commerce, and related issues.
Course Content:
1. Introduction: Introduction to internet, Introduction to e-business, Traditional business vs. e-business (Brick and Mortar system vs. virtual systems) 2. Basic concepts: Basic concepts of e-Business, History of Internet, Emergence of e-business, Importance of e-Business 3. Structural transformation-Business models, Functional model, Resource model 4. Consumer behavior: Segmenting and analyzing target audience, Consumer Behavior Models 5. Internet Marketing: Traditional marketing V/s e-marketing, Internet as a tool to promotion, Cyber Advertising and Cyber Branding e-Fulfillment 6. Customer relationship management: CRM Myths, CRM Architecture, Supporting, Requirement of CRM infrastructure, Building CRM Infrastructure, Next Generation CRM trends 7. Business to business intermediations: Virtual supply chain and Supply chain management 8. Electronic payment systems: Payment methods, SET, Other payment services on Internet, e-Tailing, e-Banking, e-HRM, e-Commerce in service sector, e-Enterprise 9. Security Issues: Technical and management perspective 10. Knowledge Management: KM with Organization Perspective, Service and Products. 11. Cyber Laws 12. Electronic Business Challenges and Prospective 13. Strategies for electronic business
Books Recommended :
1)