Student Number : xxxxxx
CB587 – E-Commerce and Business
Individual Project involving the evaluation of a website
Choice of the website: http://ikks.com
In this paper I will introduce my project of analyzing IKKS, a French online retail clothes website. The IKKS Company is part of the Zannier Group. This group, one of the world’s leader in children’s fashion, holds 19 brands: fifteen brands for children such as Kenzo and Paul Smith and four brands for adults such as IKKS and One Step. The analysis will be separated into three different parts as follows :
First, it will cover the accessibility of the website for disabled people. According to the Royal National Institute of Blind People (RNIB), there are four types of disabilities which affect eyesight, hearing, mobility and cognitive abilities. They are going to be treated one after another. We will study each disability through the use of the tools available for disabled people on the website in order to show the strengths and the weaknesses of the website. By going through these steps of analysis, we will find that there are three ways in which the website could be improved. Those are: changing the main animation, improving the use of screen reader or narrator and improving the voice recognition.
The second analysis will be based on the Webqual 2.0. Across the table of 24 questions, we could see the strengths of the website but also the weaknesses. In order to make the website more attractive and efficient for the customers, we can make four key recommendations. First, the brand could improve by developing a “bricks and clicks” position, this will be explained in more detail in the first section. Second, the IKKS website should improve its sense of community in order to confer to its consumers a real sense of belonging. The third point is more controversial: we will link the absence of personalization on the website to the absence of cookies. Fourth, this part will approach the development of the m-commerce by the brand.
I chose this website for three different reasons. Firstly, the most important reason, is because I have worked promptly in one of the offline stores in France. Therefore I understand the process of the brand. Secondly, I thought it was interesting to choose this website because the brand was already...