Hals Woodworking

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HAL’S WOODWORKING
SWOT ANALYSIS

Table of Contents
SWOT Diagram…...………………………………………………….......3 Introduction…………….………………………………………………...4 Strengths...………………………………………………………………..4 Weaknesses……………………………………………………………….5 Opportunities……………………………………………………………..5 Threats….………………………………………………………………...5 Conclusions and Recommendations..……………………………………6 References…..……………………………………………………………7

 |  | Strengths|  | |  |  | Weaknesses|  |
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| Family owned business|  | | •| Local presence| |  | •| Local community presence|  | | •| Limited Internet website|  | •| Service oriented tradition.|  | | •| Small online selection|  | •| Established tradition|  | | •| No internet business knowledge| •| Has established customer base.| | •| Limited staff | |  | •| Management is committed to company.| | •| Limited budget| |  | •| Qualified and knowledgeable staff| | •| Don't have a detailed plan yet.|  | | | |  | | •| We would be a small player.|  |  | | | |  | |  | | | |  |

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 | | | SWOT
SWOT
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 |  | Opportunities|  | |  |  | Threats|  |
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| Increased internet exposure|  | | •| Increased competition from brick and| •| Increased sales| |  | |  | mortar stores like Home Depot.| •| Larger customer base|  | | •| Increased competition from online| •| Profit margins will be good.|  | |  | retailers such as Amazon.|  | •| Could seek better supplier deals.| | •| Competition can easily enter market.| •| Opportunity to expand|  | | •| Vulnerable to...
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