The Disadvantages That Confront E-Mango.Com If It Does Not Leverage the Competitive Value of the Internet.

Topics: Electronic commerce, Customer, Sales Pages: 4 (1190 words) Published: January 24, 2012
Leveraging the competitive value of the Internet

Physical inventories have always been a major cost component of business. Linking to suppliers in real time dramatically enhances the classic goal of inventory “turn.” The Internet provides a multitude of opportunities for radically reducing the costs of designing, manufacturing, and selling goods and services. E-mango.com, a fruit emarketplace, must take advantage of these opportunities or find itself at a significant competitive disadvantage. Identify the disadvantages that confront E-mango.com if it does not leverage the competitive value of the Internet.

Case study

Considering that E-mango.com is an online store and it also has a small store outlet which provides all kinds of fruits. a. Fresh fruits
b. Dry fruits
c. Fruit products such as jams, jellies, fruit syrup etc.

In today’s world Internet has become a major source for marketing. Ebusiness is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers.

Each and every business are now marketing their business through Internet, as it save time and cost and reaches a large number of customers in short span of time

If Emango.com is not using the trends of today’s world i.e. if the website is not making use of the various facilities in the Internet for marketing their goods then they may have to face lot of challenges. Being a fruit emarketplace, the goods need to be sold out as soon as possible. It also has other competitors who own a fruit emarketplace which makes it difficult to survive.

Internet could provide a lot of advantages such as managing the cost, produce profit by the people visiting...
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