final paper

In times of failure and success in the life of a business, the people who lead play an important role. Organizations are frequently going through times of change and for various reasons. During these changes it is up to the leaders and managers to enforce the planned momentum throughout his or her departments. The leadership is mostly responsible for making sure that processes and standards remain as important as ever during times of change. "The key role for executive leadership during convergent periods is to reemphasize strategy, mission, and core values and to keep a vigilant eye on external opportunities and or threats."

When organizations decide it is time to make change, there are many options available to them depending upon their situation. After the sale of YouTube to Google in 2006, the company underwent some restructuring in an effort to earn more profits. They used a method that is referred to as fine tuning in order to create change. They refined some policies and methods as well as aligned themselves with high end content providers and provided users with a better add generating process. According to chargify.com "YouTube embarked on an aggressive campaign to link partnership deals with premium content providers including NBC, ABC and CBS."

Blockbuster is a company that encountered major problems when internet companies sprang up to offer faster service and lower prices. Blockbuster failed to respond with a positive change and as a result they filed for bankruptcy. If I were the CEO of the company and had recognized the need for change, I believe I would have attempted to fine tune the organization. I would have refined processes for the customer to purchase or rent the product. To do this, they could have gone to an online streaming format such as the one that Netflix uses.
I believe that for both companies the most vital area for change was to keep up with current market trends and advancements in technology.

Barriers to change