The product that I will choose to discuss about the experience of shopping on the Web versus shopping in a traditional manner is Dell laptop which can be purchased through the official website of Dell or by using traditional manner through retailer shop. For example, the House of Notebook retailer shop that sells original Dell merchandise.
By using the traditional manner to purchase a laptop from Dell, there are some disadvantages and advantages compared to purchase via website. Using traditional method, I will have to carry out survey on the product of Dell laptop which might take a long period of time doing so. For example, I will have to spend my time doing survey on newspaper, magazine articles and catalogs just to get information about laptops. By just referring on one newspaper or magazine, that will definitely be insufficient. Thus I will have to spend money and time to get few more magazines and newspaper in order to gather sufficient information about the product. Other than gathering information from newspapers or magazines, I can directly contact Dell centre to obtain the latest information on Dell products. This can be easy for customer like me because I need not need to waste my time on newspaper or magazines. But sometimes, false information and misinterpretation might occur through telephone call. The employee might provide insufficient amount of information to the customer and sometimes customers tend to misinterpret the information. A fine example would be the price of the laptop and the model of the laptop given by the employee. Furthermore, telephone call is not the best medium to gather information as it is impossible for a Dell employee to provide all the information about the products of Dell because that might require a long time to do so.
After gathering information on the laptop that I will most likely purchase, I will have to spend my time visiting the one and only retailer shop in my town which is quite a distance from my house....
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