Title of the study : Impact of online shopping on retail business Research problem: how does online shopping affect the retail business Review of literature: Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. Online shopping has become the trend and the new mode of purchasing. There are literally 1000s of online marketing enterprises selling goods from cosmetics, clothing, shoes, hand phone accessories, vitamin supplements, used items and so on. Literally the entire range of consumer items.
These services have little overheads, no rentals to worry about and no staff wages to pay out, unlike their physical counterparts who are at a great disadvantage.
Ebay and other well known online marketing platforms have good and healthy growth in their local trade volumes.
Similarly, the postal department and local courier business is experiencing healthy demand and business.
This pops a question. While there is growth in these sectors, obviously the usual retail sector shrinks. Shops do not get their sales volumes and are closing down.
The trend is very clear. Retail shop demand will fall and even shrink. Other than for the service side , such as hair saloons, clinics and so on.
Online shopping is indeed having an adverse impact on the retail sector.
Scope of the study: retail businesses and online shopping channels. We get a clear picture as to what is retail and online shopping and how does the online shopping impact on the retail businesses Objectives:
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